PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
If you’re a CPG company or in the petcare industry, you’ve probably been hearing more and more about SmartLabel. As we speak to our customers, it’s clear that CPG companies know this is something important that they need to prepare for, but don’t necessarily know where to go for the best information or easiest solution. But don’t fret. We’ve done a lot of the leg work and are here to help.
Credit source: SmartLabel
What is SmartLabel?
SmartLabel is an initiative that was created by the Grocery Manufacturer’s Association (GMA) to provide more nutritional transparency to the consumer. The simple fact is consumers are demanding more information today about the foods that they eat and products they use than ever before. CPG companies are attempting to address this by giving consumers easy access to information like nutritional content, allergens and GMO ingredients.
Still don’t understand what SmartLabel is? Think about it in this way:
You're suffering from Ménière's disease and need to limit salt intake per your doctor's instructions. Some products are marketed as "low salt" but most that are, in fact, low in salt are not marketed as such. You're at the store and want to have an easy way to understand which products are actually low salt. SmartLabel helps you with that.
Here are some other things to keep in mind:
How Salsify can you help prepare for SmartLabel
Salsify has a Readiness Report, so you can map your attributes against the required and voluntary SmartLabel attributes for food, non-food and petcare to help you determine if you’re SmartLabel ready. We can also help you figure out the best way to get your products set-up for SmartLabel.
Interested in learning more? Reach out to SmartLabel@salsify.com. We’re happy to help.
Ashley is a Senior Account Manager at Salsify. She enjoys helping our customers bring their strategic visions for online product content and ecommerce to life. She loves starting her day with Crossfit and strong coffee.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.