Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Chart courtesy comScore's 2015 US Mobile App Report
Retailers like Walmart, Kohls, and Macys are making huge investments in the mobile shopping experience for their consumers. And data from comScore's latest mobile report shows those investments are starting to pay off. According to Digiday, "Walmart cracked the top 25 of all U.S. mobile Web properties, and app visitors rose 400 percent year-over-year to more than 20 million people. Target and Kohl’s showed similar strength."
According to comScore, much of this new traffic is driven by retailers' leveraging in-store coupons and savings features to propel usage from shoppers, while they're on the go and while they're in the store. This focus of the major retailers makes it clear that rich product content is the next frontier to drive online shopper interactions.
The trend is clear and irreversible: consumers are hungry for rich product content and now brands and retailers need to deliver the content that will get them to stay and buy.
The conclusion here for brands and retailers: don't wait to be pushed - focus on detailed product content. Shoppers are engaging online more than ever before, and what drives their behavior won't just be coupons. It will be content.