Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Whether you are selling on Amazon today and want to optimize your presence or you are just getting started – you know it’s a challenging sales channel to grow on. Content26 co-founder Mark White joined Salsify co-founder Rob Gonzalez in a recent webinar, Build the Best Amazon Experience, to discuss these challenges and share how leading brands are thriving on Amazon.
If you don’t have time to listen to the full event, we’ve captured some of the most important takeaways below.
While the shopper is central to any brand or retailer, Amazon has taken it on as a companywide value. Ensure that your content and the experience you build puts a buyer mindset front and center.
There are dozens of factors that could impact your search results page listing on Amazon and your product page conversion rate.
We’ve talked about how your content can drive discovery in the past. Mark elaborated on how brands strategically use AMS spend to drive traffic to their sites as well.
Here’s just one example, how Keurig coffee has used it’s A+ Content and Brand Store to demonstrate product features and quality on Amazon. Mark shared several examples of creative ways brands can build immersive experiences online.
When planning your strategy and resources bear in mind the impact that product information found on the site can have beyond your direct sales through the site. Amazon has grown as a first-stop destination for many buyers when it comes to product research and may impact your online sales on other channels as well as offline sales.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.