Combine speed and access with the ability to govern and control core data and product information.
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Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
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Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Earlier this year Salsify commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment companies may realize by deploying Salsify’s Product Experience Management (PXM) platform. The study provides a much-needed framework you can use to evaluate the potential financial impact a technology investment could have on your organization. Brand leaders often ask us what benefits they can expect from their first few years using Salsify. We wanted to provide answers that came from a trusted third-party source that they could share back with their C-Suite and other decision makers in the organization.
Today we’re excited to release the results! The study shows a return on investment of over 300% and a payback period of 7 months. Brand manufacturers now have a document that demonstrates the scale of the opportunity presented by PXM, as well as a model for securing executive backing for the investment.
Figure 1: Financial Summary of Three-Year Benefits from Salsify
The objective of the study is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multi-step approach to evaluate the impact that the Salsify PXM platform can have on an organization that included:
Forrester found that prior to using Salsify: “the customers that participated in the study struggled with costly, labor-intensive, suboptimal methods of delivering their digital product content elements’ to retailers’ digital shelves and catalogs. Product Information management (PIM), master data management (MDM), or enterprise resource planning (ERP) systems alone lacked the logic to syndicate or analyze the content without gaps and inaccuracies. These limitations led the five companies in the study to investigate, pilot and invest in Salsify” Specifically the e-commerce and product experience leaders interviewed for this study described the following challenges:
The results tie the use of Salsify with what every buyer seeks top and bottom line benefits. Specifically, the interviews revealed that key benefits from the Salsify investment include:
As one interviewee explained: “We know what accurate content increases sales. Salsify helps us to define how to create content, how to store the content, how to analyze the content, how to publish the content, or connect to systems that help us do that.” -Sr Manager, eCommerce CPG company.
The director of product experience for a multinational adhesives producer explains it this way: “Thanks to Salsify we’re allowing our salespeople to go do what they need to do, which is manage relationships and grow sales, not running around our building looking for item-level content.”
Forrester found that employing Salsify allows organizations to rationalize and bring greater discipline to content creation, approval, storage, and syndication processes. A director of eCommerce strategy put it this way: “Salsify is helping us in forcing organizational change and good processes on the marketing teams, so they can spend more time creating content.”
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