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Your brand is discovered, researched, and bought along a non-linear, digitally-influenced shopping journey. Take control of each touchpoint.

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An alliance of brands and retailers committed to creating the experiences customers deserve across the digital shelf.

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An annual gathering focused exclusively on commerce opportunities for brand manufacturers. Learn how to drive growth for your business.

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Product Experience Management

Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.

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Product Information Management

Manage your product information and optimize it for success across every channel, without sacrificing security or control.

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Digital Asset Management

Deliver above-the-fold and below-the-fold rich content that expresses the value of your brand and improves conversion.

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Product Content Syndication

Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.

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Global Data Synchronization Network

Manage and syndicate all your product data, both operational data and marketing content, in one platform.

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Enhanced Product Content

Create and send below-the-fold product details to your key retailers, quickly and at scale across your product catalog.

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Reach shoppers on retailers product pages at the point of purchase

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Social Commerce

Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.

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Insights

Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.

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Architecture

A flexible, agile, and rapidly adaptable system that allows brands to manage complexity and overcome organizational barriers.

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Modern Platform

A secure cloud-based, multi-tenant software-as-a-service that enables dynamic scaling and rapid deployments.

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Customer Success

A partner to support your business goals, increase adoption across your team, and help you achieve success faster.

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About Us

A company dedicated to your success and built to empower brands to win on the digital shelf.

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Explore our library of resources to grow your business across the digital shelf.

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At the WhiteBoard Video: The Messy State of Product Syndication for Tools and Hardware Brands

Peter Crosby | October 28, 2019

Getting the latest product content to every retailer you work with is not easy. You can’t simply send one version of product content to Lowe's, The Home Depot, and Amazon and expect to have that content do well on each of those endpoints.  Those retailer requests for differentiated content are by design, as Salsify co-founder Rob Gonzalez explains in a short video about the complex, messy state of product syndication.

 

 
 
 
 
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Retailers want to differentiate their digital experiences from their competitors’ digital experiences. The product pages, site navigation, and merchandising strategy all change from retailer to retailer. Many retailers, including the Home Depot and Lowes, start with supply chain data from GDSN and product data feeds in data pools. However, each retailer has additional data requirements of their own that can change day to day and category to category.

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