The 11 Rules of Product Content, Part I: A Video Blog

February 23, 2016

Having worked with some of the world's biggest brands, we know how hard it can be to devise a strategy for product content. So, we've done you a big favor and teamed up with content26, a content creation firm, to come up with 11 rules for product content that sells (you can thank us later for it!).

IIf you'd prefer to read our 11 rules (instead of watch them), click here to download our ebook.

Check out our video blog below to get learn about the first five rules:

Tag(s):

Written by: Peter Crosby

I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events

Ah, retail holidays. When your team faces a frantic scramble to launch promos, blast emails, wrangle last-minute product pages — and then suddenly, it’s over. Boxes are...

Ecommerce Marketing

21 minute read

Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'

Whether you’re a BeyHive member or a Swiftie (or don’t identify with either), it’s undeniable that Beyoncé Knowles-Carter and Taylor Swift have made lasting impressions on...

Ecommerce Technology

10 minute read

Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency

Calling all mindful ecommerce managers: You’re likely aware of the efficiency artificial intelligence (AI) in ecommerce can provide, leaving you and your teams more time for...

Subscribe to the Below the Fold Newsletter