The 11 Rules of Product Content, Part I: A Video Blog

February 23, 2016

Having worked with some of the world's biggest brands, we know how hard it can be to devise a strategy for product content. So, we've done you a big favor and teamed up with content26, a content creation firm, to come up with 11 rules for product content that sells (you can thank us later for it!).

IIf you'd prefer to read our 11 rules (instead of watch them), click here to download our ebook.

Check out our video blog below to get learn about the first five rules:

Tag(s):

Written by: Peter Crosby

I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

How Helzberg Diamonds Achieved Digital Transformation — and Boosted Ecommerce Results

If you’ve ever lost half a day chasing down product images buried in Dropbox folders, spreadsheets, or someone else’s inbox from 2021, you might want to read on.

Product Page Optimization

14 minute read

Product Content Quality: Kroger and Grainger Share Strategies To Transform Customer Experience and Drive Loyalty

Great content doesn’t just look good. It helps customers make confident buying decisions.

Salsify News

4 minute read

Top Predictions for 2025 Holiday Shopping Trends [DOWNLOAD]

A flurry of activity happens in the third quarter (Q3) — most notably, holiday planning and strategizing. It might be too early to let Mariah infiltrate your playlists, but...

Subscribe to the Below the Fold Newsletter