The 11 Rules of Product Content, Part I: A Video Blog

February 23, 2016

Having worked with some of the world's biggest brands, we know how hard it can be to devise a strategy for product content. So, we've done you a big favor and teamed up with content26, a content creation firm, to come up with 11 rules for product content that sells (you can thank us later for it!).

IIf you'd prefer to read our 11 rules (instead of watch them), click here to download our ebook.

Check out our video blog below to get learn about the first five rules:

Tag(s):

Written by: Peter Crosby

I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

Consumer Spending Trends: How Much Will Holiday Shoppers Spend in 2025?

2024 ecommerce holiday spending broke records — with Cyber Week alone hitting $314.9 billion, and total global ecommerce spending hitting $1.2 trillion, according to ...

Ecommerce Trends

7 minute read

Ecommerce Trends: 5 High-Impact Commerce Trends To Prepare for in the Back Half of 2025

The back half of 2025 has arrived, and ecommerce trends are still changing. From artificial intelligence (AI) to omnichannel expansions to trade tensions, it can be difficult...

Artificial Intelligence

10 minute read

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

Subscribe to the Below the Fold Newsletter