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Singles Day, the celebration in China for people who are single, has become the single most lucrative shopping day in the world. So now it comes with a hashtag, and that hashtag was very busy yesterday. As were the virtual cash registers at Alibaba, ringing up $14.3b in sales in a 24-hour period. That's up nearly 60% over last year. What are the takeaways for Cyber Monday, Single Day's $2b puny little nephew?
Cyber Monday has no soul. No story. Except discounts and "you better get your shopping done!" There's a lesson in here for every retailer and how they relate to their customers this holiday season.
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