Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Salsify is partnering with Instagram to help brands leverage Checkout on Instagram, now in beta with select brands in the US. With more than 130 million Instagrammers already interacting with shopping posts each month, this partnership gives brands the ability to expand their reach and keep pace with the many ways the digital shelf can come to life.
In March 2019, Instagram launched Checkout on Instagram, which lets brands take advantage of the social connections, storytelling, and brand discovery that Instagram is known for, and combine it with an in-app checkout experience. With Checkout, the entire purchase takes place without leaving the Instagram app itself. With just a few taps, an Instagrammer can move from a shopping post or an influencer post through to purchase.
Salsify helps brands reach beyond their established, volume-driving channels to take advantage of emerging commerce opportunities like Instagram- all managed from a single platform.
Checkout on Instagram acts as a marketplace where brands need to provide accurate inventory levels and fulfill orders directly to consumers. Salsify’s role in the Instagram partnership includes:
1. Supplying product data. Product catalogs and product data flow directly from Salsify to Instagram product pages
2. Syndicating inventory. Sync your inventory to Instagram to keep pace with rapid changes to your available stock.
3. Connecting with your internal systems. Integrate with your back-office systems to view orders and shipments from Instagram.
"While we use other social listening and management tools for our Instagram posts and stories, the product merchandising for this new digital shelf becomes very important for us to be able to manage at scale across our product portfolio and our brands," said Eric Long, VP of digital product, new technology at Coty.
"The ability to quickly experiment with new channels like Instagram on the digital shelf using Salsify is highly valuable for our ecommerce merchandisers. It creates consistency for our teams to centrally manage products across our many Instagram brand accounts,” he said.
Ready to Get Started?
Learn more about Salsify for Marketplaces and the Checkout on Instagram beta program.