Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
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Most furniture shoppers want to see exactly what they are getting before they buy. They expect their new couch or dining room table to last for several years. They want their new drapes or bed linens to be top quality. It’s no wonder then that even in the digital age only 5% of revenue in the $100 billion-plus industry comes directly through online sales.
But it would be a mistake to overlook digital as a significant driver of furniture sales today. Shoppers turn to digital screens to research what to buy and where to buy it. Our consumer research about consumer habits for the furniture and home goods market found that 89% of shoppers are using their mobile devices while inside furniture showrooms. Consumers are slowly becoming more comfortable with buying high-priced items on their smartphones and tablets, but they are already doing most of their pre-purchase research and comparison shopping through digital channels.
Furniture Today reports that 70% of furniture retailers have not entered ecommerce in a meaningful way. Your brand has a huge opportunity to improve your digital footprint. By sending product content to online retailers like Wayfair and Amazon, you can ensure that shoppers will find your brands when they look for furniture online.
We recently asked furniture and home goods shoppers what makes them buy. They told us product content mattered to their decisions. In fact, 89% of furniture shoppers rate product content as important to their purchase decision.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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