Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Most furniture shoppers want to see exactly what they are getting before they buy. They expect their new couch or dining room table to last for several years. They want their new drapes or bed linens to be top quality. It’s no wonder then that even in the digital age only 5% of revenue in the $100 billion-plus industry comes directly through online sales.
But it would be a mistake to overlook digital as a significant driver of furniture sales today. Shoppers turn to digital screens to research what to buy and where to buy it. Our consumer research about consumer habits for the furniture and home goods market found that 89% of shoppers are using their mobile devices while inside furniture showrooms. Consumers are slowly becoming more comfortable with buying high-priced items on their smartphones and tablets, but they are already doing most of their pre-purchase research and comparison shopping through digital channels.
Furniture Today reports that 70% of furniture retailers have not entered ecommerce in a meaningful way. Your brand has a huge opportunity to improve your digital footprint. By sending product content to online retailers like Wayfair and Amazon, you can ensure that shoppers will find your brands when they look for furniture online.
We recently asked furniture and home goods shoppers what makes them buy. They told us product content mattered to their decisions. In fact, 89% of furniture shoppers rate product content as important to their purchase decision.