Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Most furniture shoppers want to see exactly what they are getting before they buy. They expect their new couch or dining room table to last for several years. They want their new drapes or bed linens to be top quality. It’s no wonder then that even in the digital age only 5% of revenue in the $100 billion-plus industry comes directly through online sales.
But it would be a mistake to overlook digital as a significant driver of furniture sales today. Shoppers turn to digital screens to research what to buy and where to buy it. Our consumer research about consumer habits for the furniture and home goods market found that 89% of shoppers are using their mobile devices while inside furniture showrooms. Consumers are slowly becoming more comfortable with buying high-priced items on their smartphones and tablets, but they are already doing most of their pre-purchase research and comparison shopping through digital channels.
Furniture Today reports that 70% of furniture retailers have not entered ecommerce in a meaningful way. Your brand has a huge opportunity to improve your digital footprint. By sending product content to online retailers like Wayfair and Amazon, you can ensure that shoppers will find your brands when they look for furniture online.
We recently asked furniture and home goods shoppers what makes them buy. They told us product content mattered to their decisions. In fact, 89% of furniture shoppers rate product content as important to their purchase decision.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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