Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
With modern brands selling hundreds or thousands of different products online, leaders want to know what content is required to lead in your product category. Salsify has run a slate of statistical analyses to quantify the impact that product content has on your search rank and sales performance.
The data shows that an ongoing investment in content optimization drives a measurable competitive advantage and increased market share. Get your copy of Data Report: The Sales Impact of Optimized Product Content.
We compared products listed next to each other on the first page of Amazon search results based on the number of bullets, images, and reviews for more than 500,000 separate queries. The product listing with more content outranked and out-converted their closest competitor on a given search, with a product’s review count and image count making the biggest difference.
An analysis of 60,000 Salsify customer ASINs across 78 brands revealed that top-performers were following the content guidelines either suggested by Salsify Account Managers or performance improvement workflow items surfaced by Salsify analytics reports. Customers made their Top 100K ASINs succeed by keeping the product content on page robust.
For brands selling hundreds or thousands of products, the idea of continually optimizing product content across an entire catalog can be overwhelming. With the help of artificial intelligence to actively highlight areas that need attention, these improvements can be prioritized for greatest impact.
Data Report: The Sales Impact of Optimized Product Content includes the stories of how Salsify customers have taken this approach. For example, the ecommerce team at e-cloth closed critical product content gaps on Amazon and strengthened 45 product pages to see critical gains for their bottom line.