Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Learning how to sell your brand on Amazon can be a daunting task, let alone how to beat competitors on the eCommerce superpower. Whether you’re looking to expand your presence on Amazon or just starting out, certain areas need to be addressed in order to form a strong foundation to a robust go-to-market strategy for Amazon.
1. Getting Started. The first step to selling on Amazon will be deciding which selling method and services you choose to leverage. This decision will depend on a number of factors that best suit your business, such as different options of order fulfillment and shipping fulfillment. These methods include, Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), and Vendor Central, which can all be understood on Amazon Service’s home page. If you’re curious about a fourth called, Vendor Express, Amazon will begin retiring this method May 22, 2018.
2. Inventory. Regardless of which method you choose, once you begin attracting market share, it’s essential that you have enough inventory to fulfill eager shoppers. Failing to do so will not only result in a loss in sales, but also potential removal of your product detail page and a subsequent impact on your search ranking - an Amazon algorithm (called A9) whose exact formula is kept very quiet about.
3. Discoverability. Ensuring that your brand populates on the first page of search results is essential to winning any online shopping journey. The driving factor in your brand’s search ranking is Amazon’s A9 search algorithm, which is comprised of several factors including keyword matches, pricing, reviews, content quality, listing completeness, and more. To learn more about mastering discoverability on Amazon, check out these two resources by Salsify’s Co-Founder Rob Gonzalez:
4. The “Buy Box.” With multiple seller’s of the same product, it’s essential to gain control of a product’s “Buy Box”. This “Buy Box” is where a product detail page lists it’s featured seller, often determining who gets the sale. Keeping your inventory, ratings, and pricing in a healthy state area just few factors which will help you with this. Also playing a large role, is ensuring that you’re offering the product at the most affordable price - which should be the case for any brand-manufacturer
5. Shopper Experience. Overall, to win on Amazon, it is essential to provide a digital shopper experience that your consumer demands, rich with optimized titles, images, videos, A+ Content, Bullet Points, Descriptions, Specs, etc. Most importantly, keeping up with consumer’s purchasing decisions requires an iterative approach when creating and maintaining product detail pages (PDPs) on Amazon. This includes updating product content, like SEO keywords, to reflect changes in consumer buying habits like seasonal changes, holidays, social trends, product updates, etc.
In order to support this iterative model and deliver a best-in-class shopper experience, leading brands (large and small) across every industry (Coca-Cola, 3M, Home Meridian, Harman, etc.) are leveraging the market’s only closed-loop digital merchandising solution, a.k.a. Product Experience Management (PXM).