"It's not the size of your shop. It's the size of your imagination."

October 26, 2015

Written By: Peter Crosby

Our co-founder Rob Gonzalez sent me this video this morning, and I love it. It's from the folks at geekspeak, an eCommerce services company. Sometimes in the drive to scale, taking on the endless aisle, and going omnichannel, we forget that at the end of the day great merchandising is storytelling. There are more ways to connect with people than ever before, and it's both a blessing and a curse. But these two minutes reminded me of the simple power of a story well told. Make space in your day to think about how your product content can tell a story - lowest common denominator content is not only not enough, it's no fun at all.

Tag(s):

Written by: Peter Crosby

I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

The Rise of Reddit? What Brands Should Know About Reddit Ecommerce and Its Impact on the New AI-Powered Buying Journey

Google used to feel like magic: type in a question, get a clean list of answers. Bada bing, bada boom.

Ecommerce Research and Data

8 minute read

New Consumer Research: How Will Shopper Spending Habits Change in 2026?

It’s fair to say the past few years have been anything but steady for ecommerce.

Retailers

9 minute read

How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?

Listing products with multiple retailers opens your business up to a wider pool of customers and increases visibility across your product range — all good things.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.