Register Now
Request Demo
en-us
    October 26, 2015

    "It's not the size of your shop. It's the size of your imagination."

    by: Peter Crosby

    Our co-founder Rob Gonzalez sent me this video this morning, and I love it. It's from the folks at geekspeak, an eCommerce services company. Sometimes in the drive to scale, taking on the endless aisle, and going omnichannel, we forget that at the end of the day great merchandising is storytelling. There are more ways to connect with people than ever before, and it's both a blessing and a curse. But these two minutes reminded me of the simple power of a story well told. Make space in your day to think about how your product content can tell a story - lowest common denominator content is not only not enough, it's no fun at all. 

     

    Related Posts

    Keep Reading

    3 minute read
    Google Shopping Partnerships Executives Puja Chokshi and Anand Vora shared how changes in consumer shopping behavior have impacted the search giant’s strategy and the...
    by: Cara Wood
    4 minute read
    Over the course of a few short months, COVID-19 has dramatically accelerated the growth and adoption of ecommerce for the home improvement industry. With consumers spending...
    by: Kevin Cole
    5 minute read
    To sell on Amazon and win the buy box, you don’t have to have the lowest price — or be cannibalized by Amazon, your competition, or third-party (3P) resellers. You can still...
    by: Salsify