Request a Demo
    October 26, 2015

    "It's not the size of your shop. It's the size of your imagination."

    by: Peter Crosby

    Our co-founder Rob Gonzalez sent me this video this morning, and I love it. It's from the folks at geekspeak, an eCommerce services company. Sometimes in the drive to scale, taking on the endless aisle, and going omnichannel, we forget that at the end of the day great merchandising is storytelling. There are more ways to connect with people than ever before, and it's both a blessing and a curse. But these two minutes reminded me of the simple power of a story well told. Make space in your day to think about how your product content can tell a story - lowest common denominator content is not only not enough, it's no fun at all. 

     

    Related Posts

    Keep Reading

    May 12, 2016

    What types of product imagery earn ecommerce sales?

    8 minute read
    The Takeaway: When it comes to product content, imagery is incredibly important. Read on to find out what exactly shoppers are looking for before buying online - we've got...
    by: Ethan Walfish
    March 13, 2017

    Online Grocery Shopping’s Future is Bright. Are You Ready?

    5 minute read
    Takeaway: Online purchases of fresh groceries and consumer packaged goods enjoyed a 36% year-over-year growth spurt in 2016, shattering projections and expectations. As...
    by: Nick Zaleski
    January 30, 2020

    101 Video Series: How to Improve Your Product Page with Enhanced Content

    Enhanced content gives you freedom for brand expression, making your products stand out without the traditional constraints of content requirements and ownership. Salsify...
    by: Amber Sinicrope