Learn More
Request a Demo
    June 1, 2016
    3 minute read

    Introducing our Expanded Platform for Product Content Management

    by: Josh Mendelsohn

    Salsify_Blue_Flower-01.pngToday we’re celebrating the launch of our unified product content management (PCM) platform. Salsify users now have an efficient way to create, manage, optimize, and syndicate the impactful content that is driving sales - from one, easy-to-use content hub.

    When we set out to transform product content management from an administrative burden to a driver of new revenue, we knew it could not be solved with a set of point solutions. Standing out to today’s digital consumer across every touch point for every sales channel - desktop, mobile, search, and the in-store experience - requires intense stakeholder coordination around robust digital content that just isn’t possible with a traditional PIM or DAM system.

    Our newly expanded PCM platform was built specifically to enable stakeholders from all parts of your company - marketing, product, sales, ecommerce, IT - to play their part in ensuring your product content is accurate and ready for every consumer touch point.

    Here are the nuts and bolts of each element that our product content management platform includes:

    • Product Information Management, which improves the accuracy of product content by making it possible to create, manage, and collaborate on the data in a single, trusted location that is easily accessible and useable by all your internal stakeholders
    • Digital Asset Management to empower your organization to centralize and transform images, videos, and other files for use across ecommerce, marketing, sales, and product teams
    • Product Content Syndication which enables your ecommerce teams to prepare and deliver product content to every endpoint, with built-in requirements for hundreds of retailers including Walmart, Google, Amazon, and Jet.com
    • Digital Product Catalogs to provide sales teams and long tail retailers with the information they need to sell your products

    Additionally, our engineering teams have designed the platform with enterprise-scale security, including single sign-on, data encryption, and user permissioning down to the field level.

    The Salsify PCM platform is already supporting 8 million products on the digital shelf. As you work to discover the best ways of organizing your company’s people and processes around your product content, we hope this unified approach helps you put it all together and sell more effectively.

    If you’re going to be at IRCE, we will be showing off the full platform at Booth 1567. Make an appointment for a demo, or just stop by!

    Related Posts

    Keep Reading

    October 4, 2017

    Centralizing and Syndicating Your Product Content

    5 minute read
    Director of Ecommerce Jeremy Weiss realized that Globe Electric’s process for gathering product information was time-consuming, and trying to keep the information...
    by: Brendan DeVoue
    April 16, 2019

    Overstock Data Feed and Product Content Management

    3 minute read
    “Success is pegged to speed to market. The faster you launch, the faster you sell, turn and increase your ROI.” These wise words are from Rachel Davis, Retail Product Data...
    by: Betsy Timbers
    September 9, 2020

    Salsify Announces an Industry-First Commerce Experience Management (CommerceXM) Platform

    4 minute read
    “By 2022, organizations using multiple go-to-market approaches for digital commerce will outperform non-commerce organizations by 30 percentage points in sales growth.” ...
    by: Salsify