Request a Demo
    November 28, 2016
    8 minute read

    How to quickly update your Walmart.com product pages

    by: Kelsey O'Brien

    All it takes is one error to ruin a perfectly planned product page. Whether it’s an unclear product description, a low-res or incorrect image, the wrong product dimensions, a brand name typo, or another issue, a mistake will lower your conversation rates and could cause a spike in your product return requests.

    When the error is on you own website, fixing it is often the simple matter of coordinating with your marketing or e-commerce team. But when a mistake shows up on a third-party retailer site, like Amazon or Walmart.com, correcting it can get a lot more complicated.

    “If we noticed a spelling mistake on a third-party retailer site, it could have been months before we were able to get it corrected,” a brand manufacturer told us. It's struggle and a pain point we hear about often.

    Each retailer has it's own way of collecting product information and getting it live on their site. It is a relatively new challenge for retailers. Only a few organizations have a truly streamlined way for brands to contribute content directly in real-time. Salsify has a direct API with Walmart. This link enables Salsify customers who are approved Walmart suppliers to make immediate changes directly to their product pages on the Walmart.com.

    Watch the video below to see how this integration works for one of our customers, Wrigley, a subsidiary of Mars, Incorporated. 

     

     
     
     
     
     
    1:50
     
     
     
    1:50
     
     
     
     
     
     
     
     
     
     
    Wistia video thumbnail - Wrigley Walmart Product Content Transformation using Salsify
     
     

    Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem?

    Any other details or context?

    Cancel
    message
     
     
     
     
     
     
     

     

    Related Posts

    Keep Reading

    August 3, 2017

    Getting on Walmart’s Digital Shelves in 4 Quick Steps

    4 minute read
    Walmart’s digital shelves are becoming increasingly more crowded  - its endless aisle now holds 50 million items, up from 10 million just last year. To capitalize on this...
    by: Brendan DeVoue
    December 8, 2017

    How to Optimize Your Product Detail Page on Walmart.com

    3 minute read
    For the first time, brand marketers and ecommerce leaders have unprecedented free and near-instant view of performance across the United States’ two largest e-retailers....
    by: Cara Wood
    February 8, 2019

    How to Increase Customer Satisfaction Scores on Walmart

    9 minute read
     
    by: Cam Hanify