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The takeaway: There are a lot of little things you can do between now and the holiday shopping season to build out top-performing product pages on Amazon. Ecommerce expert Melissa Burdick shared her list of 8 must-dos for brands looking to boost sales on the retail giant this holiday.Melissa Burdick is vice president of e-commerce at the Mars Agency, where she helps CPG companies understand how to grow profitably on Amazon. Prior to that Melissa spent more than a decade working at Amazon. Here’s her advice on what to do to make the most of the inevitable shopper traffic to Amazon this holiday season.
These small steps can have a big impact in improving the number of impressions your product page gets during the holiday shopping season. Download our eBook for more practical tips on how to boost your holiday sales
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