Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Consumer expectations for online shopping has never been higher. Shoppers who browse and purchase online have come to expect endless aisles of products to browse, intuitive search and filtering, personalized suggestions, easy and secure check-out, free shipping and fast delivery. This raised table stakes are due in large part to ongoing optimization from Amazon.
Product pages have influence in store as well. Web and mobile screens are influencing $2.6 trillion of US sales according to Deloitte. It's critical to get your product page right, to win sales online and in-store. We found that 87% of consumers rate product content extremely or very important when deciding what to buy.
We asked 1,000 shoppers what they wanted to see from a product page in our recent study: Cracking the Consumer Code: Your Future with Shoppers Relies on Your Digital Product Content. Shoppers need reliable, clear and compelling product content to give them the confidence to buy.
Here are 5 new rules to get you started, directly from the consumers.
Rule 1: Include at least 3 photos. 70% of shoppers said they want 3 or more images of the product they are going to buy. Audit your product content to ensure you have high-resolution of your product from every angle that helps shoppers see what they are buying.
Rule 2: Get detailed in your product description. From clothing to online grocery consumers want detailed product description before buying. Be sure that your product description includes specific details about the product and its benefits.
Rule 3: Prioritize mobile. The vast majority of consumers under 60 shop using mobile. Most frequently, while in a store shoppers are checking product price and reviews on their phones. Be sure that your mobile site has information consistent with your in-store displays.
Rule 4: Include at least 3 reviews. 86% of shoppers agree that they prefer to read at least 3 reviews before buying a product. Harness the power of your product reviews by making it easy for shoppers to contribute reviews and scanning them for valuable product insights.
Rule 5: Update keywords based on relevance. 38% of shoppers start shopping on Google and the buy from somewhere else. To make the most of this opportunity you must include keywords that will help your products rise in relevance on the search engine. The easier it is for shoppers to find your product, the more likely they are to buy it.
The bottom line? You must invest in your product content and establish a way to refresh it regularly. Learn how your content is performing on Amazon today through our free Amazon product content grader.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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