PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
The strength of your brand is built on consumer interactions with you. They browse, compare product features and ultimately decide whether to buy based on how much confidence they have in the shopping experience you provide.
Discovery: Ensure your brand is getting found online. If the shopper can’t find basic information, nothing else matters. Build a process for getting new products to market as well as a process for refreshing content with a regular update schedule to insure its accuracy. Shoppers most frequently start with search and will search in their own terms. Analyze your site’s most frequently used SEM, SEO, and internal site search terms. This information is the purest indication of what consumers are wanting.
Research: Answer consumer’s questions. Consumers want to know exactly what they will receive when they research or buy online. By providing high resolution images, detailed product descriptions, relevant dimensions, accurate color and sizing guides, you can make the research process even easier for them. Look at your most frequently asked questions and dig into the whys behind your product returns. Enhancing product content to answer these questions is a great way to think about your refresh process and enhance the shopping experience.
Buying: Build confidence with consistent product detail. In the digital age, comparison shopping for price is inevitable. Shoppers will buy when they are confident about what they are buying and who they are buying from. Predictable shipping costs, clear information about what is included and accurate information across retailers can help brands build buyer confidence.
Post-sale: Anticipate your customers’ needs. Your goal is to enrich or simplify your customers' lives and make them supported even after they have bought your product. Provide how-to-assemble or how-to-use videos, tutorials, printable set-up instructions, recipes, FAQs, care instructions, warranty details, and styling ideas. Additional content and useful follow-up can build loyalty.
Providing the content that shoppers are looking for across the full spectrum of digital options takes a consistent process and a flexible, trust-worthy source of truth containing your product content. Learn more about how to get started with our Guide for Brands.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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