Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
The strength of your brand is built on consumer interactions with you. They browse, compare product features and ultimately decide whether to buy based on how much confidence they have in the shopping experience you provide.
Discovery: Ensure your brand is getting found online. If the shopper can’t find basic information, nothing else matters. Build a process for getting new products to market as well as a process for refreshing content with a regular update schedule to insure its accuracy. Shoppers most frequently start with search and will search in their own terms. Analyze your site’s most frequently used SEM, SEO, and internal site search terms. This information is the purest indication of what consumers are wanting.
Research: Answer consumer’s questions. Consumers want to know exactly what they will receive when they research or buy online. By providing high resolution images, detailed product descriptions, relevant dimensions, accurate color and sizing guides, you can make the research process even easier for them. Look at your most frequently asked questions and dig into the whys behind your product returns. Enhancing product content to answer these questions is a great way to think about your refresh process and enhance the shopping experience.
Buying: Build confidence with consistent product detail. In the digital age, comparison shopping for price is inevitable. Shoppers will buy when they are confident about what they are buying and who they are buying from. Predictable shipping costs, clear information about what is included and accurate information across retailers can help brands build buyer confidence.
Post-sale: Anticipate your customers’ needs. Your goal is to enrich or simplify your customers' lives and make them supported even after they have bought your product. Provide how-to-assemble or how-to-use videos, tutorials, printable set-up instructions, recipes, FAQs, care instructions, warranty details, and styling ideas. Additional content and useful follow-up can build loyalty.
Providing the content that shoppers are looking for across the full spectrum of digital options takes a consistent process and a flexible, trust-worthy source of truth containing your product content. Learn more about how to get started with our Guide for Brands.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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