VIDEO: Ski Equipment Expert Tecnica Diversifies Customer Experience

Digital Shelf Insights

10 minute read

VIDEO: Ski Equipment Expert Tecnica Diversifies Customer Experience

Justin Shipman, director of sales operations at Tecnica, and Christian Avery, supply planner at Tecnica, explain how they used Salisfy to help them create a rich digital shopping experience for customers.

As a lead supplier of skis and boots, Tecnica needed a way to organize manufacturing information and other detailed content in one place, enhance it for customer-facing promotions, and deliver it to go-to-market teams in the US.

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Tag(s): Digital Shelf Insights

Written by: Stephannie Vargas

Stephannie Vargas is a Customer Champion at Salsify. Stephanie’s favorite part of her job is making customers happy and the first thing she would change is Boston's climate. It’s much colder than her native Dominican Republic.

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