VIDEO: Ski Equipment Expert Tecnica Diversifies Customer Experience

December 16, 2016

10 minute read

VIDEO: Ski Equipment Expert Tecnica Diversifies Customer Experience

Justin Shipman, director of sales operations at Tecnica, and Christian Avery, supply planner at Tecnica, explain how they used Salisfy to help them create a rich digital shopping experience for customers.

As a lead supplier of skis and boots, Tecnica needed a way to organize manufacturing information and other detailed content in one place, enhance it for customer-facing promotions, and deliver it to go-to-market teams in the US.

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Written by: Salsify

Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf.

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