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    December 16, 2016
    10 minute read

    How ski equipment expert Tecnica drives its unique customer experience with content [Video]

    by: Stephannie Vargas

    Justin Shipman, director of sales operations at Tecnica, and Christian Avery, supply planner at Tecnica, explain how they used Salisfy to help them create a rich digital shopping experience for customers.

    As a lead supplier of skis and boots, Tecnica needed a way to organize manufacturing information and other detailed content in one place, enhance it for customer-facing promotions, and deliver it to go-to-market teams in the US.


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