PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
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Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
To increase sales and grow market share on the digital shelf, winning brands focus on building a closed-loop capability for continuously optimizing the performance of their product experiences online. Take the example of ShurTech LLC, the makers of Duck® Tape, who leveraged the power of Product Experience Management to help them improve sales rank by 15% on Amazon in 4 months.
Under the leadership and vision of Scott Sommers, Director of Ecommerce Strategy, ShurTech has gone under a multi-year adoption of Product Experience Management to power it’s ecommerce presence. Scott wanted a more efficient and accurate process to deliver the best product experience to consumers across the digital shelf and a singular point of truth. ShurTech chose Salsify as the solution to overcome their challenges and move the needle to win on the digital shelf.
ShurTech is comprised of a variety of subsidiaries with customers in the consumer and business sector. Managing dozens of sales channels requires understanding the requirements of each channel and being able to easily modify product information. Creating a singular point of truth has allowed ShurTech to syndicate across these channels with consistent branding.
By perfecting internal processes to ensure product accuracy on Amazon, the ShurTech ecommerce team capitalized on their strengths and focused on optimizing their content. As an early adopter of Insights by Salsify, ShurTech was equipped with a clear action plan to enhance content on nearly 70 SKUs. Within 4 months, they saw their sales rank improve by 15% across chosen products.
Building a closed-loop capability for continuously optimizing the performance of a product experiences is critical to achieving success on the digital shelf. ShurTech approached increasing sales and growing market share in a manner that allows them to constantly consider what is the next action they must take to build a better product experience. Each part of their process is aligned with product experience management principles that strengthen their brand on the digital shelf.
Caroline Egan is the Content Marketing Manager at Salsify. When she's not writing about how to win the digital shelf, she can be found waking up early to hit a work out class or cooking up a storm.
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