Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
To increase sales and grow market share on the digital shelf, winning brands focus on building a closed-loop capability for continuously optimizing the performance of their product experiences online. Take the example of ShurTech LLC, the makers of Duck® Tape, who leveraged the power of Product Experience Management to help them improve sales rank by 15% on Amazon in 4 months.
Under the leadership and vision of Scott Sommers, Director of Ecommerce Strategy, ShurTech has gone under a multi-year adoption of Product Experience Management to power it’s ecommerce presence. Scott wanted a more efficient and accurate process to deliver the best product experience to consumers across the digital shelf and a singular point of truth. ShurTech chose Salsify as the solution to overcome their challenges and move the needle to win on the digital shelf.
ShurTech is comprised of a variety of subsidiaries with customers in the consumer and business sector. Managing dozens of sales channels requires understanding the requirements of each channel and being able to easily modify product information. Creating a singular point of truth has allowed ShurTech to syndicate across these channels with consistent branding.
By perfecting internal processes to ensure product accuracy on Amazon, the ShurTech ecommerce team capitalized on their strengths and focused on optimizing their content. As an early adopter of Insights by Salsify, ShurTech was equipped with a clear action plan to enhance content on nearly 70 SKUs. Within 4 months, they saw their sales rank improve by 15% across chosen products.
Building a closed-loop capability for continuously optimizing the performance of a product experiences is critical to achieving success on the digital shelf. ShurTech approached increasing sales and growing market share in a manner that allows them to constantly consider what is the next action they must take to build a better product experience. Each part of their process is aligned with product experience management principles that strengthen their brand on the digital shelf.
Caroline Egan is the Content Marketing Manager at Salsify. When she's not writing about how to win the digital shelf, she can be found waking up early to hit a work out class or cooking up a storm.
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