Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Last summer, the ecommerce mattress company Casper announced that they raised 170 million dollars, with a plan to IPO in the future. Casper’s success can be attributed to many factors. The brand has a well-designed D2C site, a simplified buying process- only offering three types of mattresses, and a 100-night free return policy. This may leave you wondering how your furniture brand can compete on the evolving digital shelf.Selling something as personal as a mattress online requires a strong digital strategy - something Casper has perfected not only with their website, but also with an equally strong presence on Amazon. Today, I will dive into how Casper is winning on Amazon with a page that contains every element a consumer needs to make a purchase.
Casper’s Amazon page provides the ultimate product experience. The consumer is introduced to Casper through their well-designed brand page which presents a variety of their products through images, video, and descriptions.
On the actual product page for their mattress they have six different images, including one that even shows the size box the mattress arrives in so consumers know exactly what they are getting. Casper also included five engaging bullets and a video that goes in depth into how exactly their product is engineered, so that consumers have a pretty good idea of what their sleep experience will be like without even laying on the mattress.
In addition to the the product content they provide, their Amazon page has 713 reviews- way over the amount of top performing furniture pages, which averages at 124.3 reviews. With such a high number of reviews, Casper’s 4-star rating on Amazon means a lot more to consumers. Finding ways to encourage consumers to leave reviews about your products can make your brand a top-performer.
It becomes pretty clear why Casper is winning ecommerce: An engaging product experience that answers every possible question a consumer might have, giving the them the confidence they need to make the purchase.
For more statistics on how to be a winning furniture and home goods brand on Amazon, download our 2018 furniture product page benchmark report: The Winning Elements of Furniture and Home Goods Pages.