Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
For many of the large companies we work with a typical challenge during implementation can be how to get the necessary stakeholders across the organization on board in order to change old behaviors and realize all the benefits of Salsify. Dorel Juvenile, child safety product manufacturing brand, took a novel approach to galvanizing organizational support for digital transformation back in 2015. Nora Duclos, Global Ecommerce Digital Technology Manager at Dorel Juvenile, dedicated an internal team to comprehensively tackle one major “proof of concept” initiative with Safety 1st website – a major brand for Dorel Juvenile.
Using Salsify, Nora and her team reassessed the product content requirements of the brand site, and cataloged which assets were available or missing. Six weeks following the update to the North American Safety 1st website, the Dorel Juvenile product team tackled a new product rollout – which, as Nora describes, "was seamless."
“The product team had total control over their content, as well as the timing of that content appearing on the brand site. This initial successful launch provided the internal respect for Salsify, as we improved the process and attained the goals we expected.”
The subsequent success rolling out the software across Dorel Juvenile's myriad brands, sales channels, and an increasing number of geographies, underscores how Salsify provides value across an organization, and how Nora's right-size approach to sparking company-wide adoption can be adopted by ecommerce teams in larger, more complex, businesses.