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Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
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Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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Today, Google announced their new Shopping Insights tool to help “retailers to gauge geographical differences in demand, then adjust marketing campaigns through the company’s AdWords search-advertising service and shift inventory of products in physical stores.” (Thanks, Wall Street Journal.) Well, I don’t care what Google says. If you’re a brand trying to optimize your product content, which you should be, this tool is for you.
Shopping Insights shows the products that consumers are searching for across 16,000 cities and towns. Initially, the data set covers over 5,000 products that are on sale through their Shopping ad service. It will be updated monthly. The data can be broken down by device, which can give you some insight on whether people are doing searches at home or at work on their desktops or searching on the go with their mobile devices.
Cool, right? But is it useful? Totally.
Besides, it’s super fun to play around with. Try it out today, and add it to your arsenal of quick research tools to optimize your merchandising.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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