Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Today, Google announced their new Shopping Insights tool to help “retailers to gauge geographical differences in demand, then adjust marketing campaigns through the company’s AdWords search-advertising service and shift inventory of products in physical stores.” (Thanks, Wall Street Journal.) Well, I don’t care what Google says. If you’re a brand trying to optimize your product content, which you should be, this tool is for you.
Shopping Insights shows the products that consumers are searching for across 16,000 cities and towns. Initially, the data set covers over 5,000 products that are on sale through their Shopping ad service. It will be updated monthly. The data can be broken down by device, which can give you some insight on whether people are doing searches at home or at work on their desktops or searching on the go with their mobile devices.
Cool, right? But is it useful? Totally.
Besides, it’s super fun to play around with. Try it out today, and add it to your arsenal of quick research tools to optimize your merchandising.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.