Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Today, Google announced their new Shopping Insights tool to help “retailers to gauge geographical differences in demand, then adjust marketing campaigns through the company’s AdWords search-advertising service and shift inventory of products in physical stores.” (Thanks, Wall Street Journal.) Well, I don’t care what Google says. If you’re a brand trying to optimize your product content, which you should be, this tool is for you.
Shopping Insights shows the products that consumers are searching for across 16,000 cities and towns. Initially, the data set covers over 5,000 products that are on sale through their Shopping ad service. It will be updated monthly. The data can be broken down by device, which can give you some insight on whether people are doing searches at home or at work on their desktops or searching on the go with their mobile devices.
Cool, right? But is it useful? Totally.
Besides, it’s super fun to play around with. Try it out today, and add it to your arsenal of quick research tools to optimize your merchandising.