Many people throughout your organization need access to lots of fast-changing data. But you can’t compromise traditional data governance and internal standards, for the sake of speed or agility.
Early PIMs weren’t developed for brands’ needs or the reality of today’s changing digital shelf. Modern PIMs need to marry old and new processes to ensure brand consistency across the digital shelf and keep pace with fast data demands.
Here are a new set of requirements for a PIM for modern brands
A new kind of PIM is required to manage the fast-moving data required for the digital shelf without losing the benefits of centralized views and data governance. You can’t provide the required data quality to your organization at scale if your system is architected for a single version of truth. A PIM for the digital shelf allows an entire organization to execute and adapt in a changing world driven to meet buyers’ demands.