According to Google Shopping data, only 1 in 10 smartphone users are certain about the specific brand they want to buy when they first begin looking for information online. The same study found that 2/3 of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of brand. These stats suggest consumers are less loyal to brands and more loyal to relevant information that they can discover at their time of need.

Puja Chokshi and Anand Vora of Google Shopping Partnerships will discuss how brands can compete on the next-generation of digital shopping experiences in an upcoming webinar: How to Build Your Brand and Your Business with Google Shopping.
Tag(s):
Written by: Cara Wood
Cara Wood (she/her) is a writer and former director of brand journalism at Salsify, where she specialized in creating content to help brands excel in ecommerce. Her work has helped organizations enhance their digital shelf and product experience management strategies.
Recent Posts
Ecommerce Marketing
|
6 minute read
How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events
Read More
Ecommerce Marketing
|
21 minute read
Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'
Read More
Ecommerce Technology
|
10 minute read
Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency
Read More
Subscribe to the Below the Fold Newsletter
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.