Combine speed and access with the ability to govern and control core data and product information.
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Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
In 2015, Amazon launched a business-to-business (B2B) marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. Providing a convenient way for businesses to order items on-demand gave the e-tail giant a glimpse at the wants and needs of business buyers.
Buyers expect the same seamless self-service of their consumer experiences when they make purchasing decisions for their businesses. It’s clear that the B2B market is just as responsive to a broad selection, robust product pages, and convenient online experience as consumers.
As your brand develops a roadmap to B2B on Amazon ecommerce success, Amazon Business could play an important role in your strategy.
Amazon Business is a marketplace that provides a convenient way for businesses and organizations of any size to order or sell items like:
Suppliers and buyers can find all types of products, ranging from industrial supplies to lab and medical equipment.
One of the biggest roadblocks for B2B suppliers to adopt ecommerce is the complexity of B2B purchases — discounts, bulk packaging, invoicing, size variations — the list goes on. Amazon Business recognized this and developed its marketplace to tackle these concerns.
The Amazon Business Seller program sets sellers up with the features they need to thrive on Amazon Business.
Amazon Business Selling Partners can:
It’s been developed to mimic business-to-consumer (B2C) experiences while tackling the challenges and complexities of the B2B purchase.
While B2B on Amazon Business can be largely beneficial for brands, there are drawbacks to consider before taking the leap.
For B2B buyers who are used to the shopping experience of Amazon, looking to it for business purchases is a natural move.
Amazon Business is a critical part of any B2B supplier’s toolkit for increasing revenue, growing market share, and finding new customers.
Download this Salsify and HINGE GLOBAL Amazon ecommerce checklist and uplevel your holiday strategy with these quick tips.
Caroline Egan is the Content Marketing Manager at Salsify. When she's not writing about how to win the digital shelf, she can be found waking up early to hit a work out class or cooking up a storm.
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