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In 2015, Amazon launched a business-to-business (B2B) marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. Providing a convenient way for businesses to order items on-demand gave the e-tail giant a glimpse at the wants and needs of business buyers.
Buyers expect the same seamless self-service of their consumer experiences when they make purchasing decisions for their businesses. It’s clear that the B2B market is just as responsive to a broad selection, robust product pages, and convenient online experience as consumers.
As your brand develops a roadmap to B2B on Amazon ecommerce success, Amazon Business could play an important role in your strategy.
Amazon Business is a marketplace that provides a convenient way for businesses and organizations of any size to order or sell items like:
Suppliers and buyers can find all types of products, ranging from industrial supplies to lab and medical equipment.
One of the biggest roadblocks for B2B suppliers to adopt ecommerce is the complexity of B2B purchases — discounts, bulk packaging, invoicing, size variations — the list goes on. Amazon Business recognized this and developed its marketplace to tackle these concerns.
The Amazon Business Seller program sets sellers up with the features they need to thrive on Amazon Business.
It’s been developed to mimic business-to-consumer (B2C) experiences while tackling the challenges and complexities of the B2B purchase.
While B2B on Amazon Business can be largely beneficial for brands, there are drawbacks to consider before taking the leap.
For B2B buyers who are used to the shopping experience of Amazon, looking to it for business purchases is a natural move.
Amazon Business is a critical part of any B2B supplier’s toolkit for increasing revenue, growing market share, and finding new customers.
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