What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Activation

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share customized, up-to-date digital product catalogs.

Automation

Enhance collaboration with Salsify’s automated workflow engine.

Activation Insights

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Salsify PXM

Learn how Salsify PXM empowers brands to win on the digital shelf.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Activation Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Ecommerce Platform Integrations

Create winning product experiences on owned sites with powerful ecommerce software.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Engineering Blog

Explore our engineering blog to get developer resources, insights, and tips.

Events

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Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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      The Messy State of Product Syndication for Brands | Salsify

      Digital Commerce
      19 minute read
      by: Peter Crosby
      The Messy State of Product Syndication for Brands | Salsify

      Getting product content to every retailer you work with is not an easy feat. Retailers like Amazon, Kroger, The Home Depot, CVS, Walmart, Albertson's, and Walmart have different requirements. It's not possible to send one version of your product content to every retailer. Winning on the digital shelf requires strategically navigating product syndication — even if the current state of product syndication is messy.

      Rob Gonzalez, Salsify co-founder and CMO, explains how brands can find success with product syndication, despite its complexities, in our "At the Whiteboard" video series.

       

       
       
       
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      Retailers Want Unique Digital Experiences

      Retailers want their digital experiences to be unique, which is why product pages, site navigations, and merchandising strategies change from retailer to retailer — regardless of vertical.

      Retailers like Amazon and Kroger start with supply-chain data from the Global Data Synchronization Network (GDSN), and this product data feeds into data pools. But every retailer has additional data requirements that can change from day to day, category to category.

      --

      Ready to take your brand's product experiences to the next level? Our comprehensive Guide to Product Experience Management has proven tips to help you enhance your product experience management and win on the digital shelf. Download your free copy today!

       

      Download Your Copy

      Tag(s): Digital Commerce Ecommerce Strategy

      Peter Crosby

      I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

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