At the Whiteboard Video: The Messy State of Product Syndication for Brands
Peter Crosby | January 17, 2020
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Getting product content to every retailer you work with is not an easy feat. Retailers like Amazon, Kroger, The Home Depot, CVS, Walmart, Albertson's, and Walmart have different requirements. It's not possible to send one version of your product content to every retailer. Winning on the digital shelf requires strategically navigating product syndication — even if the current state of product syndication is messy.
Rob Gonzalez, Salsify co-founder and CMO, explains how brands can find success with product syndication, despite its complexities, in our "At the Whiteboard" video series.
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