Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Takeaway: Not surprising that while shopping in-store, consumers will have questions about your products. The difference today is they want those answers immediately. In our newest consumer research, we’ve identified the questions brands must be prepared to answer while the consumer is standing in the aisle.
1. Is someone selling this product for less?Price checking, one of the primary reasons 77% of shoppers use their mobile devices while physically in-stores, must be met with a clear and unambiguous response: Either you are offering the best price or you are not. Making consumers chase the lowest price with confusing offers will lead them to a competitor whose numbers are clean cut and upfront.
Product reviews are rarely displayed in-store, so they must be easy to find on the site page. Position them front and center to minimize clicking around. Ensure the reviews are genuine, even if it means a handful of negative ones.
Product descriptions are critical to research, and most consumers head online to check out more information, recognizing what’s there is often more complete than what’s on the product packaging. Play up this habit and ensure online product content is robust and easy to find.
With good reason, consumers have doubts about whether the channel they are browsing is offering the best value, often cross-referencing the shelf number with the one online. Ensure price consistency across all your diversified platforms and highlight this information with messaging.
Social sharing and emailing to get opinions from spouses, kids, partners, friends, and housemates, goes beyond soliciting feedback on one’s Facebook feed. Sending an image or link by email, and more importantly text, should be accessible and not require hoops like logging into accounts or signing up for marketing materials.
Sometimes the consumer wants more variety than what’s physically in front of them, and you have to be okay with that. By showing the consumer endless digital aisles of like products merchandised by those most-searched, they’ll keep scrolling and clicking, ensuring they remain within your shopping experience.
Urgency is the key when the consumer is so close to the finish line. Shipping options and inventory details from an omnichannel perspective allow consumers to complete their journey on their own terms, even if they click ‘buy’ while still inside your store.
We've created a helpful one-pager for you to think about how to address each one of these common shopper questions.
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