Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
This year's Internet Retailer Conference & Exhibition (IRCE 2017) was teaming with energy and innovation. We were inspired to see so many of our customers and industry leaders sharing advice, best practices and insights with the 10K+ attendees.
In case you missed the show, we gathered what you need to know in convenient, 140-character wisdom from the Twitter-verse.
1. Your storefront is where the consumer is.
We've said it before, but it's become increasingly true: Brands and retailers have to be present whereever the consumer is shopping. We call it distributed commerce and at this year's show there was no shortage of advice on how to break down your channel walls and think of your customer as the ultimate point of sale.
2. Your customer is everywhere.
Gian Fulgoni, co-founder and chief executive officer of comScore Inc, and Louis DeJianne, corporate marketing for the retail industry at UPS, took the IRCE stage to share the results of a massive consumer survey by comScore and UPS. One of the biggest takeaways was how mobility and international shipping has changed the scale and reach of every brand online today.
3. Shoppers demand celebrity-treatment.
Shoppers expect you to remember preferences, make relevant recommendations and incorporate those needs into every message, every landing page and every in-person store interaction that is relevant to their needs. Greg Zakowicz, senior commerce marketing analyst at Bronto Software, spoke to the new demands around personalization that are impacting every brand and retailer that is selling online today.
4. Shoppers want selection. Amazon reigns.
This one may speak for itself. It's no surprise that Amazon has become the primary search engine for shoppers. Brands: Optimize your presense and product page on the ecommerce giant. Retailers: Heed the importance of selection when it comes to your own storefronts.
5. Be authentic in your product detail.
Frank Hwang, senior manager, digital marketing, and paid media at Timberland, shared how his brand thinks about its global brand. Being trustworthy, dependable, and authentic is key in a world where shoppers dive deep into the details. The onus is on every brand to be where shoppers are and surface the most relevant, honest details about every product.
The bottom line? Consumers are driving our industry forward. They are more powerful and independent than ever before and we have to meet them where they are with the information they want. Being successful requires the agility and flexibility to be where shoppers are and be relevant to their needs.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.