PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
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Continuously optimize your organization’s product content syndication.
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Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
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Learn how to prioritize and deliver what your shoppers want with the latest insights.
Whether your team calls it rich media or A+ content, the below the fold enhanced content on a retailer's page can have a major impact on your products success on the digital shelf. Overall, consumers are 25% more likely to purchase when enhanced content is present. Here are five steps to keep in mind when creating your strategy.
1. Determine overall strategy. For which retailers should the brand create enhanced content? Using which assets? For how many SKUs? What’s the layout format? Should the content be created in-house or outsourced to a content creation agency?
2. Create and/or gather the digital assets and texts that will go into the enhanced content layouts. Keep in mind, the content may live in multiple places. How will edits be made? Will existing technology be used or will new technology be sourced?
3. Compose assets and create publish-ready layouts. These layouts must be mobile-responsive and display properly on the retailer site.
4. Publish to as many retailers as possible. Look for easy and dependable ways to broadcast enhanced brand content across several channels. Each retailer has unique requirements when it comes to accepting content and which layouts and formats they allow.
5. Maintain and scale. Enhanced content needs to be updated and refreshed as core product content changes. Brands may also want to scale enhanced content to additional products and retailers. Connecting content to a strong PIM vendor will streamline this process.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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