Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
It’s easy, especially at this time of the year when pressure to finalize all of your holiday and end of the year sales is mounting, to lose sight of the broader KPIs that shape your company’s digital health. We’ve put together a list of questions you should be asking yourself.
Speed is everything in today’s digital world. Take a look at the time it takes your team to get product content to market and what repeatable processes you can streamline in order to refresh and optimize content regularly. Ask questions like:
One of the best ways to grow your sales is to reach new audiences and markets. Whether it’s easy is it for you to launch into new channels and reach those audiences is often dependent on the speed and flexibility of your go-to-market teams, process and syndication technology. Ask questions like:
How well your product page listing is doing on search engines and within your retailer or distributor sites says a lot about the ease consumers can discover your products. Ensure that products are ranking at the top of the first page on search and site navigation. Ask questions like:
Getting to market fast, having a broad reach and being top on your search rank doesn’t matter if no one is clicking buy or add to cart. Having a sense on what each product’s average conversion rate is and understanding how conversion rates vary based on channel can help you get a relative sense of performance. We suggest you take things one step further and look at the content that’s driving better conversion, so you can improve sales across your product catalog.
It’s important to know how you are doing compared to the competition in your category online. Digital native vertical brands and digital-first companies are launching frequently. Many retailers have white label products that encroach on market share as well. Ask questions like:
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.