Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
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It’s easy, especially at this time of the year when pressure to finalize all of your holiday and end of the year sales is mounting, to lose sight of the broader KPIs that shape your company’s digital health. We’ve put together a list of questions you should be asking yourself.
Speed is everything in today’s digital world. Take a look at the time it takes your team to get product content to market and what repeatable processes you can streamline in order to refresh and optimize content regularly. Ask questions like:
One of the best ways to grow your sales is to reach new audiences and markets. Whether it’s easy is it for you to launch into new channels and reach those audiences is often dependent on the speed and flexibility of your go-to-market teams, process and syndication technology. Ask questions like:
How well your product page listing is doing on search engines and within your retailer or distributor sites says a lot about the ease consumers can discover your products. Ensure that products are ranking at the top of the first page on search and site navigation. Ask questions like:
Getting to market fast, having a broad reach and being top on your search rank doesn’t matter if no one is clicking buy or add to cart. Having a sense on what each product’s average conversion rate is and understanding how conversion rates vary based on channel can help you get a relative sense of performance. We suggest you take things one step further and look at the content that’s driving better conversion, so you can improve sales across your product catalog.
It’s important to know how you are doing compared to the competition in your category online. Digital native vertical brands and digital-first companies are launching frequently. Many retailers have white label products that encroach on market share as well. Ask questions like:
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