PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
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Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
It’s easy, especially at this time of the year when pressure to finalize all of your holiday and end of the year sales is mounting, to lose sight of the broader KPIs that shape your company’s digital health. We’ve put together a list of questions you should be asking yourself.
Speed is everything in today’s digital world. Take a look at the time it takes your team to get product content to market and what repeatable processes you can streamline in order to refresh and optimize content regularly. Ask questions like:
One of the best ways to grow your sales is to reach new audiences and markets. Whether it’s easy is it for you to launch into new channels and reach those audiences is often dependent on the speed and flexibility of your go-to-market teams, process and syndication technology. Ask questions like:
How well your product page listing is doing on search engines and within your retailer or distributor sites says a lot about the ease consumers can discover your products. Ensure that products are ranking at the top of the first page on search and site navigation. Ask questions like:
Getting to market fast, having a broad reach and being top on your search rank doesn’t matter if no one is clicking buy or add to cart. Having a sense on what each product’s average conversion rate is and understanding how conversion rates vary based on channel can help you get a relative sense of performance. We suggest you take things one step further and look at the content that’s driving better conversion, so you can improve sales across your product catalog.
It’s important to know how you are doing compared to the competition in your category online. Digital native vertical brands and digital-first companies are launching frequently. Many retailers have white label products that encroach on market share as well. Ask questions like:
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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