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    2021+ Strategy: Modern Commerce Demands on the CIO


    Featuring Michael Kingston, CIO of L'Oréal Americas

    Even prior to the COVID driven digital acceleration, CIO’s & CDO’s were challenged by modern commerce demands resulting from the on-going proliferation of consumer touch points via The Digital Shelf.

    Whether on social media or digital marketplaces, digital executives are increasingly challenged to protect the brand(s) and connect with consumers wherever s/he may be.

    These demands are however in direct conflict with the C-suite demanding greater efficiencies and lower cost models that collide with the technology and people resources that are needed to respond to the demands of modern commerce.