Salsify’s proprietary, cloud-hosted experience platform that serves as the foundation on which all product modules and applications are built.
Key platform capabilities include:
Enables brands to activate product content (stored in Base Platform) to all digital shelf endpoints, such as retailers and marketplaces
Includes options for two “non-traditional” endpoints not specific to a particular retailer
(generally for new customers and customers that purchased Salsify after 2/1/2020)
(generally for customers that purchased Salsify prior to 2/1/2020)
Enables brands to add structure and governance to how product content is stored and validated
Salsify tool for building and publishing enhanced content at scale and across retailers
A suite of digital shelf analytics reports that deliver data and actions to optimize product performance.
A network of data pools that enables companies to manage and exchange all product data (including supply chain and marketing information) in a standardized, unified solution
PIM for D2C
Above mentioned PIM functionality for the purpose of enabling brands to manage, activate, engage, and optimize product content on their D2C destinations (e.g., Shopify, Bigcommerce, Magento)
An inventory and order management exchange that enables marketplace selling on platforms such as Amazon Seller Central, Google Shopping Actions, and more
Authorized User means each of Customer’s employees, agents, and independent contractors who are provided access to the Platform.
All user counts are based on the number of active users, defined as users that have accessed Salsify within the most recent 60 day period.
A uniquely identifiable record stored in the Salsify platform, including product and non-product records. SKUs exclude digital assets.
In the case of records in a hierarchy, the records at each level of the hierarchy are counted separately.
Any content that is stored digitally in the Platform, including images, videos, comparison charts, photos, logos, and brand guides.
A distinct licencing center for an organization
Can vary depending on the internal structure of a customer’s business
Generally represents a separate management structure and/or P&L (i.e. Region, Brand, Country, Division, etc.)
The amount of data transmitted from Salsify’s Content Delivery Network (CDN) to any internet channel in a defined time period.
Note: A CDN provides highly available and performant access to your Salsify Digital Assets (media files) to end-users across the internet using a geographically distributed network of servers. Salsify's CDN also provides Digital Asset transformation capabilities. Salsify's CDN offering is through a partner, Cloudinary.
The size, measured in bytes, of all assets that a Customer has stored in the Platform, assessed in a defined time period.
Digital Shelf (Activation)
A unique selling destination. There are three considerations for what qualifies as a digital shelf:
Unique .com endpoint: For most retailers and marketplaces, this is typically a .com endpoint, regardless of the number of channels used in Salsify to send product data to the endpoint. Examples: Lowes.com, Wayfair.com. A D2C site also qualifies as a unique .com endpoint.
Same .com but different selling models: Distinct selling models (1P/owned vs 3P/marketplace) that are part of the same .com domain count as unique digital shelves. Examples: Walmart.com (1P) vs Walmart Marketplace (3P) and Amazon Vendor (1P) vs Seller (3P) -- each would be two different digital shelves
Family of domains that operate as a single entity: Example: Amazon treats all five Amazon Marketplaces in Europe as a single entity -- Amazon Europe. That would represent a single Amazon Europe Digital Shelf, allowing customers to activate content across all available Amazon marketplaces in Europe.
A content syndication endpoint from the Platform
Activation Region (Activation)
A geographic region where an organization is entitled to activate content
Refers only to where the data is being sent, not where it is created or managed
There are five Activation Regions: 1. North America (US, Canada, Mexico); 2. EMEA (Countries in Europe, Middle East, and Africa); 3. APJ (Countries in Asia-Pacific, South Asia, Southeast Asia, and Oceania); 4. China; 5. LATAM (Countries in Latin America and South America)
Impression (Enhanced Content)
The total number of times a product page is viewed in a defined time period
“Global Location Number.” A GLN is a GS1 Identification Number
Marketplace (Marketplace Commerce)
An e-commerce destination that processes consumer transactions for brand manufacturers or other sellers to fulfill and service
Orders (Marketplace Commerce)
Any new order brought into the Platform after Salsify initiates a marketplace connection
A unique product that is live on a retailer site and monitored through an Insights report
An individual website domain that is monitored by Insights
The number of times Salsify crawls a given product on a product detail page in a defined time period (e.g. every 8 hours)