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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

PXM and AI

Transform digital commerce strategy with AI-powered solutions.

PXM for Agentic Commerce

What is Agentic Commerce?

The next era of AI-powered shopping, where autonomous agents rely on deep PXM data to compare, recommend, and purchase products.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.
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Mastering the Agentic Shelf: A PXM Playbook for AI-Fueled Growth

Optimize product data, boost AI-driven visibility, and win across the new omnichannel.

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Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.

For Industries

Industrials

Centralize product data, automate workflows, and accelerate time-to-market.

Fashion & Beauty

Transform complex product content into competitive advantage.

Food & Beverage

Centralize content, streamline compliance, and accelerate every launch.
Products

PXM Product Experience Management

SXM Supplier Experience Management

PXM Network

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Intelligence Suite

Bring AI-powered capabilities directly into your Salsify workflows.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Customer Blog

Gain the latest tips, industry trends, and actionable ecommerce insights.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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2026 Holiday Pulse Report

Our latest consumer research dives into holiday shopper behavior, Black Friday trends, and spending predictions.

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      Salsify and IDEA: Direct product data syndication for electrical manufacturers

      Salsify and IDEA have joined forces to ensure your product data works for you. We’ve partnered to help electrical manufacturers streamline how they prepare, manage, and syndicate product information through IDEA Connector. Together, we provide electrical manufacturers a simplified path to sharing validated, harmonized product information with IDEA’s network of distributors.

      Streamline product data preparation and syndication


      Salsify's product information management (PIM) platform connects directly to IDEA Connector, giving electrical manufacturers an automated, pre-validated path from internal specs to IDEA's industry-backed distributor network.

      0 %
      Electrical product data completion rate.1
      0 +
      Distributor locations reachable through the IDEA Connection, including 80 of the top 100 electrical distributors.

      1Source: Distribution Strategy Group, The State of E-Commerce in North American Wholesale Distribution

      Turn raw engineering data into standards-ready channel content

      Manufacturers often manage product information across multiple internal systems, files, and teams before it is ready for syndication. Salsify helps centralize and prepare that information for delivery through IDEA Connector.

      • Prepare your data for successful syndication

        Use readiness reports to review product information against applicable industry requirements and identify opportunities to improve completeness and accuracy before submission. Salsify's readiness reports measure attribute fill rate and flag gaps or errors so you can fix them before you submit.

      • Complete your data with AI, not manual work

        Use Intelligence Suite workflows to improve data quality and completeness: extract technical attributes from legacy PDF spec sheets, transform ERP codes into consumable content, and route anything safety-critical to a person for review before it is published.

      • Publish through pre-built channels

        Map and prepare product data for syndication through IDEA Connector using Salsify’s pre-built channel.

      • Stay aligned with evolving industry requirements

        Salsify maintains its IDEA Connector channel as applicable data requirements evolve, helping manufacturers keep their mappings current.

      Built for how electrical manufacturers go to market

      Electrical buyers have a job to do, and they need confidence your product can do it. They need exact specifications, NEMA ratings, voltage, and amperage. Inaccurate product data is more than an inconvenience, it's a safety risk and a liability. Salsify gives product, marketing, digital, and IT teams a single governed source of truth: technical drawings, cut sheets, and your commercial catalog in one place, with clean links to CAD models and BIM files. Once data is ready to publish, Salsify's syndication capabilities let you publish channel-ready data to any partner or system.

      “Using this connection is a significant improvement to our internal workflow. With Salsify’s direct connection to IDEA Connector, products that meet applicable requirements can be delivered while our team reviews and addresses any remaining data issues. The Salsify channel also helps us keep our product attributes aligned with the latest IDEA Connector requirements.”

      Seth Gilbert
      Senior Digital Marketing Manager, Atkore

      “The Salsify to IDEA direct connection transforms the process of ensuring accurate, complete product data is accessible to our customers.

      Because Salsify validates data to IDEA's standards before we syndicate, we have significantly reduced errors and streamlined delivery of harmonized B8 data.”

      Adam Andersen
      Solution Leader, Product Management, Lutron

       

      Get your data IDEA-ready

      See how Salsify PIM can streamline product data preparation and syndication through IDEA Connector.
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