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    Salsify Partner: VML



    VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. VML is a WPP agency (NYSE: WPP). For more information, please visit, and follow along on Instagram, LinkedIn, and X. #VMLconnected

    [CASE STUDY] Building and maintaining an online presence across platforms

    Find out in VML’s case study what led the spirits company Edrington to work with them and implement the Salsify PIM solution: their challenge and wish to avoid cumbersome, individual product content translations and scattered workflows implicating a lot of manual intervention has been resolved and turned into resource efficiencies, improved data quality and the creation of best product experiences throughout the digital customer journey. 



    [WEBINAR] Beyond PIM: How to create a broader impact for digital shelf success

    In this on-demand webinar, Salsify discusses with VML and joint customer Edrington the core benefits of a PIM, key steps and elements involved in a successful PIM implementation and how to broaden the impact of a PIM solution to amplify results.

    Learn more about the increased conversion rates of Edrington’s brands and the significant time-to-market decrease from 4 weeks to 3 days, and more, in the video! 


    [SPOTLIGHT] Salsify Partner Spotlight: WPP

    Hear Gemma Spence, chief digital commerce officer at VML, share that businesses that flourish in digital commerce do so by building the right digital shelf foundations. VML helps its clients create modular approaches, custom-built around their needs and scalable for the future.


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    North America, LATAM, Northern Europe, Southern Europe, Asia Pacific, Africa, Australia / New Zealand

    HQ Location: Amsterdam, Netherlands


    English, Spanish, Hindi, Italian, German and Netherlands


    Food and Beverage, Furniture and Home Goods, Home Improvement, Household Supplies, Beauty and Personal Care, Fashion and Apparel, Sporting Goods, Petcare, Health and Medical, Electronics, Toys, Alcohol, B2B / Industrial, Retailers

    Core and Salsify Capabilities

    Design / Implementation, Managed Services, Syndication Services, Content Services, DTC Web, Complex Integrations, Strategic Consulting, Program Management, Change Management, Data Modeling, Workflows, Enhanced Content, GDSN, Orders and Inventory