Salsify Announces New Executive Hires and Dramatic Revenue Growth in 2017
Product Experience Management Leader Delivers Record Year with Headcount, Customer, and Revenue Increases, Multiple Top Employer Awards
Boston, MA – November 20, 2017 – Salsify, the leading Product Experience Management (PXM) platform empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint, today announces substantial growth in 2017 across an array of critical business metrics, along with a series of top workplace awards.
Over the past year, Salsify's mission to deliver afull suite of PXM functionality has resonated with brand manufacturers across nearly every product category who are looking to improve online discoverability, ecommerce sales, or digitally-influenced offline sales. The company's customer base has grown by 95%, with more than 60% of the world’s top brand manufacturers now using Salsify. With the addition of analytics functionality and the industry's most robust list of ecosystem partners, Salsify is also growing strategically valuable for brand manufacturers overall. Customers are increasingly utilizing the multi-tenant SaaS solution across teams, brands, and geographies. The resulting successes have translated into deeper relationships with clients large and small – with Salsify revenues growing by 162% year to date. Building towards the future, Salsify invested 55% of revenue into R&D over the course of 2017.
“Salsify customers understand the value of delivering compelling shopping experiences for consumers across every digital touchpoint,” says Jason Purcell, Salsify CEO and Co-Founder. “We've heard directly from brands and retailer partners we work with that our investments in software and ecosystem over the past year are meaningfully benefitting their operations. They report that Salsify helps them speed time to market, improve their online brand marketing, increase team efficiency and drive sales growth."
“We recognized the value of Salsify in their early days, and my confidence in their product and services has never been higher. I consider their team to be a key factor in the success of our digital transformation,” says Robert Land, VP of Customer Engagement at Dorel Juvenile. “Their work with us on the Walmart Labs API update is the most notable recent example. The platform itself is incredibly malleable and powerful, but it’s the team who acted like an extension of our own and kept us all designing, thinking, and pushing our limits. Competitors and other marketing tech stack vendors could learn a lot from this co-worker approach.”
In addition, Salsify increased its headcount by nearly 50% over the course of 2017, helping fuel the company's rapid customer base expansion. A larger workforce and more customers is a testament to Salsify's five-year commitment to maintaining an employee-friendly, passionate companyculture that is driving change across the retail industry.
Throughout 2017, Salsify’s employee growth and unique culture earned the company Best Workplace award wins from both local and national outlets. In August, BostInno recognized Salsify as one of the 10 Coolest Companies in Boston. This Fall, Salsify was named in Fortune Magazine's Great Places to Work and a Top 100 Boston Tech Company from Built in Boston. Finally, in November, Boston Globe cited Salsify as one of its Top Places to Work in Boston.
“Salsify's long-term success rests on the shoulders of our employees. Organizationally, we are focused on fostering each person's ability to be empowered, knowledgeable, and enthusiastic in tackling challenges for our customers,” explained Purcell. “As a co-founder, nothing makes me happier than knowing our recent growth has gone hand-in-hand with Salsify employees making this an awesome place to work and grow in their career.”
Going forward, Salsify's growth and continued leadership within the marketplace will be reinforced by four key executive hires who joined the company in the latter half of 2017.
Mary Jefts joined Salsify with over 20 years of experience as a finance and operating executive in both public and private technology companies. Previously, she was CFO for Unidesk, Acquia and OpenPages.
- Malcolm Faulds – VP of Marketing
Malcolm Faulds sets Salsify's market strategy within the PXM software category along with the broader ecommerce ecosystem. He comes to Salsify with more than 20 years of marketing experience, most recently as SVP of Marketing at Drizly, with prior roles at Valassis, BzzAgent, and dunnhumby.
- Steve McKenzie – VP of Sales – Commercial & Enterprise Accounts
Steve McKenzie runs Salsify's growing commercial and enterprise sales units. Prior to Salsify, Steve was the VP of sales at InsightSquared, and held earlier senior and strategic roles at Mimecast as they navigated their way to their 2015 IPO.
- Doug Bleszinski – VP of Sales – Global Accounts
Doug Bleszinski oversees the global sales team and sets the strategy relating to Salsify's largest target accounts. Doug previously held global-oriented sales leadership roles at Elastic, beqom, and Salesforce.
Salsify is the world’s leading Product Experience Management (PXM) platform, empowering brand manufacturers to deliver the product experiences consumers demand anywhere they choose to shop online. Salsify’s platform combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $54.6 million in funding, led by Underscore.VC, Venrock, Matrix Partners and North Bridge.
For more information, please visit: http://www.salsify.com.
Media Relations at Salsify