Sell on Amazon — and Create Winning and Engaging Brand Experiences

    Shopper expectations are higher than ever. To successfully sell on Amazon, you must transform your Amazon product pages into full-funnel brand experiences optimized for visibility and conversion — regardless of your selling model.

    With features like Amazon Shop Direct and Salsify’s existing direct connection to Amazon’s Selling API, brands can now reach customers with revenue driving product experiences for those products not directly listed on Amazon, enabling you to sell your full product portfolio seamlessly.

    Manage all the complexities of your digital presence in one integrated platform designed to help you win the algorithm.

    Now Announcing: Amazon Shop Direct

    Brands can now reach more customers on Amazon than ever with Salsify and Amazon Shop Direct’s connection.

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    Easily Syndicate and Update Product Content in Real Time


    Minimize manual work through real time product updates, freeing up your team to focus on what’s truly important to your business goals.

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    Reach Amazon Customers without Managing Another Process

    Easily get your products that may not be on Amazon in front of those audiences, super-charging your eCommerce strategy while limiting added effort.

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    Give Customers the Freedom to Buy Directly From You


    With Shop Direct, shoppers will have expanded buying options, giving them the opportunity to shop directly on your brand site.

    Take your ecommerce strategy to the next level with Salsify and Amazon Shop Direct

    Build Efficiency With Centralized PIM and DAM

    Brands that want to win on the digital shelf should take an integrated approach. Digital assets and product data should be managed within a comprehensive PXM Platform that combines elements of PIM, DAM, MDM, and Network Syndication into a single tool.

    By sharing critical functionality across these two modules — including workflows, user permissions, and product taxonomy — they create many opportunities to drive efficiency and can establish a true central source of truth for all of your content.

    You can manage all the product data you need to sell on Amazon with Salsify, including Amazon-specific attributes like Amazon Standard Identification Numbers (ASINs) and vendor codes.

    Leverage Best-in-Class Product Content Syndication

    Transform each of your Amazon product pages into a full-funnel shopping experience. Seamlessly syndicate core product content — and always know content meets Amazon's ever-changing requirements.

    The Salsify direct connection to the Amazon Selling Partner API supports in-app image submission, partial content refresh, and real-time data requirement updates within the Salsify Readiness Report. In addition, our direct connection supports the ability to bring in content from Amazon to accelerate mapping and a troubleshooting tool with built-in automation.

    Amazon Selling Partner API FAQ

    Drive Conversion With Enhanced Amazon Product Pages

    Go beyond essential product information and create compelling shopping experiences for your consumers with A+ content. Creating and publishing enhanced product content is easy and scalable across your entire product assortment with the Salsify Enhanced Content Experience Builder.

    The Salsify connection to the Amazon A+ API streamlines publishing, so you’ll see your product content go live practically in real time.

    Optimize Amazon Product Pages

    It’s not enough to publish your product content to Amazon. You must also optimize your content for improved visibility and increased conversion, which helps you drive market share and secure your margins.

    Track content performance on your product pages, identify opportunities for improvement and monitor risks to your brand — all from the same platform where you already syndicate and manage content.

    “Salsify achieved high success with our "game-changing" API integration to Amazon while remaining customer-centric and willing to enhance our technology to support our Amazon partnership.”

    Amazon nominated Salsify to be featured as a success story on its Developer Hub site.

    Read More on Amazon

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