Drive Conversions with Amazon Shop Direct and Salsify

    Salsify is proud to be partnering with Amazon to bring Shop Direct features and benefits to our customers!

    Now, Salsify Customers can feed information for products not listed on Amazon to Shop Direct, enabling brands and merchants to reach customers where they are while browsing on Amazon.

    No separate listings. Just real conversion opportunities that can help drive growth for your business.

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    “Here at Napoleon we are excited to participate with Salsify and Amazon on building out new online shopping features. To be first in line to test these features is an opportunity we could not pass up, as we strive to be best in class with regards to the digital shelf.”

    Justin Spray
    Digital Marketing Manager, Napoleon

    How Salsify and Shop Direct Expands Your Reach to Amazon Customers

    Shop Direct is a new, free service enabling Amazon customers to discover your products and be directed straight to your website, driving new traffic and sales.

    • Easily Syndicate and Update Product Content in Real Time

      Minimize manual work through real time product updates, freeing up your team to focus on what’s truly important to your business goals.

    • Reach Amazon Customers without Managing Another Listing Process

      With Amazon Shop Direct you can easily get your products that may not be on Amazon in front of Amazon audiences, supercharging your ecommerce strategy while limiting added effort. 

    • Give Customers the Freedom to Buy Directly From You

      With Shop Direct, shoppers will have expanded buying options, giving them the opportunity to shop directly on your brand site. 

    Take your ecommerce strategy to the next level with Salsify and Amazon Shop Direct

    Frequently Asked Shop Direct Questions

    What information do I need to provide to participate?

    This program uses industry-standard product feed data, such as unique product identifiers, accurate titles and descriptions, brand information, product categories, high-quality images, pricing, availability, and direct URLs to product pages on your website. Complete and accurate product data improves Amazon’s ability to match your products with relevant customer searches.

    What does it cost to participate in Shop Direct or its Product Feeds program?

    Amazon and Salsify do not charge any fee or commission for participating in Shop Direct.

    Will all my products be displayed on Amazon?

    Amazon wants to help customers find exactly what they are looking for, and determines which products to show customers and how to present product information based on what will best serve customers' needs.

    Does Amazon have any visibility into customer behavior on my website through this service?

    When customers navigate to your website via Shop Direct, Amazon does not collect data about how customers interact with your website through this service. Amazon prohibits the use of any information collected through this program to make sourcing, inventory, or pricing decisions for products in Amazon’s store.

    How can I learn more?

    Contact your Salsify Customer Success Manager to learn more! Not a Salsify Customer? Request a demo of Amazon Shop Direct and our entire PXM platform below!

     

     

     

    Current and Future Salsify Customers!

    Use this form to contact your CSM or get a demo of our PXM platform and learn more about Amazon Shop Direct!

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