Start Selling on Wayfair

Shoppers rely on accurate and compelling content to learn about products and to make smart purchasing decisions. Grow your sales by delivering top-notch content and delight customers every step of the way.

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We Treat our Partners
Like Family

We’re excited to partner together. See how we can help grow your business.

Ease of Onboarding We provide you with a dedicated support team to set you up for success even before you receive your first order.

Dedicated Account Managers We continue to provide you with hands-on support once you begin selling on-site.

Curated Collections We organize our assortment around price points and styles, which helps surface your products to our customers and enhances their shopping experience.

DIY Technology Our best-in-class platform features self-service tools for you to leverage, easily connecting you to customers and helping you grow your business.

“I have worked with Wayfair for close to two years and it has bee a GREAT experience. They genuinely make you feel like you are a part of the Wayfair family and want to see you succeed!”

DeShun S., Furniture & Decor

We Innovate Better Together.

Promotions Wayfair launches hundreds of promotional events across thousands of products each month. Major campaigns like Way Day, Black Friday, Cyber Monday, and other popular shopping holidays drive incremental visitors to your products.

Best-in-Class Merchandising Our cutting-edge technology helps our shoppers visualize products in their home before they arrive. This includes 3D in-room viewers, merchandising as a service, Room Planner, and idea boards.

Product Diversification We now delight our customers with items such as flooring and tile, outdoor decor, hot tubs, plumbing, and more. We're strategically growing our customization and made-to-order capabilities.

Get Started

Start Selling on Wayfair

Start Selling on Wayfair

We Treat our Partners Like Family

We Innovate Better Together.

Get Started

We Treat our Partners
Like Family