Salsify Customer Spotlight: Maple Leaf Foods

Maple Leaf Foods relies on Salsify’s Product Experience Management (PXM) platform to manage the scale and complexity of its ecommerce operations. With more than 1,000 SKUs across dozens of retail partners, delivering accurate, channel-ready product content is no small feat.

By centralizing product data and leveraging flexible workflows — from managing variable-weight fresh food products to efficiently scaling digital assets across similar SKUs — Salsify enables Maple Leaf Foods to simplify complexity, reduce manual effort, and bring products to market faster.

“Managing over 1,000 SKUs across dozens of customers is complex — Salsify helps us bring order to that scale.”

— Matt Mulroney, Manager of Digital Ecommerce, Maple Leaf Foods

“What used to take significant manual effort is now streamlined, helping us activate digital assets on the shelf much faster.”

— Matt Mulroney, Manager of Digital Ecommerce, Maple Leaf Foods

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TRANSCRIPT

My name is Matt Mulroney. I'm the manager of digital and ecommerce marketing at Maple Leaf Foods. And we've been a Salsify customer since 2020. I think the scale and complexity of our portfolio really adds a lot of challenges for us. We have over 1,000 retail SKUs across dozens of customers, and getting all the information and formats that we need, with the differences between product categories, is a real challenge.

That's also why Salsify is just a huge help for us in managing all of that complexity. I can't imagine doing what we do today without Salsify. It just makes our teams far more efficient from a variety of different perspectives, whether that's digital shelf content syndication, or supporting our sales teams with product information that they need to go in and sell product. I think there's been a couple scenarios where we have leveraged the flexibility of the Salsify platform to suit our needs. One good example I would say is we have a fresh food portfolio that is not fixed weight, and that adds a whole lot of complexity in terms of how we maintain information within Salsify and how we get it out where it needs to go.

Particularly with digital assets, how we have been able to create these import export channels that take information that has been loaded for one item, export it, and then re-import it so that it can cascade down to a group of similar products and that simplifies our maintenance of the assets in Salsify significantly and just speeds up the process to when we get a digital asset to when we can activate it on the digital shelf.

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