The Why Behind the Buy: Decoding Consumer Behaviors for Increased Reach

 

On Demand

Tired of chasing a moving target? Consumer behavior is constantly evolving, and the old rules no longer apply. But the good news is, you can get ahead of the curve.

Lauren Livak Gilbert, from the Digital Shelf Institute and Jeriad Zoghby, Chief Commerce Strategy Officer, Interpublic Group (IPG) discuss the key takeaways from IPGs latest consumer behavior study. Some of the insights might not be what you think! They will cover:

• How to make your consumer interactions more sticky
• Which channels are for discover versus purchase
• Different demographic preferences
• Category specific consumer insights

 

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