The Why Behind the Buy: Decoding Consumer Behaviors for Increased Reach

 

On Demand

Tired of chasing a moving target? Consumer behavior is constantly evolving, and the old rules no longer apply. But the good news is, you can get ahead of the curve.

Lauren Livak Gilbert, from the Digital Shelf Institute and Jeriad Zoghby, Chief Commerce Strategy Officer, Interpublic Group (IPG) discuss the key takeaways from IPGs latest consumer behavior study. Some of the insights might not be what you think! They will cover:

• How to make your consumer interactions more sticky
• Which channels are for discover versus purchase
• Different demographic preferences
• Category specific consumer insights

 

Salsify Related Resources

PXM

Maximize Your Prime Day: Key Consumer Research Findings [Webinar]

To better understand what deals shoppers are scoping this Prime Day and beyond and how brands can...

Register Now

PXM

From Outdated to Automated: Unlock the Power of Product Documents [Webinar]

Register now for a practical conversation with experts fromSalsify, impaqX, and It’sRapid, as we...

Watch Now