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    How Brands are Using Seasonal Content to Personalize Experiences for their Customers


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    Digital shelf content requirements are continuing to evolve as consumers are searching for more personalized content and experiences online. We have moved past the days where basic content is all that is needed on PDPs and now fully built our product detail pages and cohesive branding across multiple channels is a must to capture consumers. Creating seasonal and more personalized content can be a new motion for brands, so the Digital Shelf Institute (DSI) has partnered with PepsiCo and ItsRapid to dive into some of the ways to build it into your strategy.

    Join Lauren Livak from the Digital Shelf Institute, Jared Taitel from Pepsico and David Feinleib from ItsRapid to discuss seasonal content.