Valued at €635 billion in 2021, the German the retail market is expected to grow at a CAGR of 2%+ from 2021-2026*. With the greatest percentage of online consumers in the EU-5, there is no better time to take advantage of the growing opportunity in Germany.
The 2023 Salsify Consumer Research found that half of all shoppers will pay more for a brand they trust, and a lack of consistent, accurate product information degrades confidence. But it’s not just shoppers expecting quality product data. Retailers, too, are growing to demand this level of quality and consistency. To assure data quality, there are two major, required GS1 initiatives impacting how food and food-adjacent brands send GDSN data to their retailers in Germany: Media enforcement and Data Quality Excellence (DQX).
Learn more about what these changes mean for your business, and what actions you can take to avoid manual effort, prevent missed deadlines, and mitigate data quality charges.