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    Unlocking Profit: The Art of Strategic Price Pack Architecture


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    In today's competitive market, efficient Price Pack Architecture (PPA) is essential for brands seeking to optimize portfolios, satisfy customer demands, and drive profitable growth. It's not enough to simply have the right PPA; companies must also establish internal processes, roles, and responsibilities. 

    Join Lauren Livak Gilbert, Director of the Digital Shelf Institute and Matthew DeMarsico, Director of Business Strategy & Consulting, for an in-depth look at the strategic principles and practical applications of PPA.