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    Consumer Research Report 2023: Secrets to a Winning PDP Strategy


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    It’s a crucial time to demonstrate product quality online. Customers increasingly research brands and their products online before or even while in-store. Ninety-six percent of consumers say that rising costs influence how they shop right now. 
    Salsify surveyed more than 6,000 shoppers across the globe to learn what matters to them most when discovering, researching and buying products. The pressure is on brands and retailers to communicate product value online. Sixty-two percent of shoppers say they research a company’s reputation for product quality before they consider buying from them.

    In this webinar, you'll get to hear highlights of the data and a discussion of how and why shoppers choose to purchase certain products. You will gain actionable advice that you can apply to your product detail page.