Four Roses Bourbon Uses Salsify PXM To Achieve 100% Content Compliance With Key Retailers

How the leading whiskey manufacturer created best-in-class product experiences across the digital shelf.

About Four Roses Bourbon

Four Roses Bourbon is a leading producer of Kentucky straight bourbon whiskey, offering a range of core, small batch, and single barrel products produced using two mash bills and five proprietary yeast strains. This unique combination yields distinctive flavor profiles with notes of ripe fruit, spice, honey, and vanilla.

The Challenge

Four Roses Bourbon, a leading producer of Kentucky straight whiskey, sought to optimize its digital shelf performance by creating more consistent product experiences across retailers and decreasing time-to-market.

“We work in an industry where it can be hard to differentiate your product,” says Ellen Redmon, trade marketing specialist at Four Roses. “Our brand story and our unique tasting profiles are the best way to catch a shopper’s attention and create an experience to meet their moment.”

The team faced several challenges when creating these special experiences for their customers, including manual data management processes that were slow and led to human error.

“Our data was managed in spreadsheets, and every retailer needs a different set of data, down to how UPC codes are formatted,” Redmon says. “Our process to get them this information and to get our products listed online was slow and error-prone. We needed better operations to really capitalize on the digital shelf opportunity.”

“We’ve improved to 100% content compliance with our key retail partners and 85% faster syndication times, which means we can spend more time selling and less time working.”

— Ellen Redmon, Trade Marketing Specialist, Four Roses Bourbon

The Solution

After evaluating several vendors, Four Roses selected Salsify to optimize its product data management (PDM) processes.

The team has adopted several Salsify solutions, including:

Product information management (PIM) to centralize product information, replacing manual Excel-based processes;
Syndication to automate content delivery to key endpoints, including Total Wine & More, Kroger, Albertsons, and Meyer;
PXM Grocery Accelerator to use AI and human validation to ensure retailer requirements are met before information is submitted;
Enhanced Content to syndicate compelling below-the-fold images and videos that highlight Four Roses’ unique brand story; and
Catalog Sites to help their distributors and sales teams quickly find the most up-to-date product information in a single source of truth, of which Redmon shares, “Our Sales manager said this is the single most valuable tool he’s ever had as a salesperson.”

“One of the most amazing benefits we’ve gotten with Salsify is being able to make changes across multiple retailers at once,” Redmon says. “Now, Four Roses is telling the same story no matter where our shopper decides to make a purchase. This level of scalability has made a huge difference to our business.”

“One of the most amazing benefits we’ve gotten with Salsify is being able to make changes across multiple retailers at once. Now, Four Roses is telling the same story no matter where our shopper decides to make a purchase. This level of scalability has made a huge difference to our business.”

— Ellen Redmon, Trade Marketing Specialist, Four Roses Bourbon

The Results

Using Salsify, Four Roses has achieved significant improvements in compliance and speed.

“We’ve improved to 100% content compliance with our key retail partners and 85% faster syndication times, which means we can spend more time selling and less time working,” Redmon says.

She also emphasized that new product launches are now much more efficient: “With Salsify, we can ensure that content is ready and in the retailers’ systems at the same time new inventory arrives. Previously, the retailers would have inventory but no content, so we lost selling time.”

“Our goal is to keep growing and learning,” Redmon says. “Salsify has been a responsive, supportive partner, and we can’t wait to unlock more ways to use the platform.”

“We’ve improved to 100% content compliance with our key retail partners and 85% faster syndication times, which means we can spend more time selling and less time working.”

— Ellen Redmon, Trade Marketing Specialist, Four Roses Bourbon

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Four Roses Bourbon Uses Salsify PXM To Achieve 100% Content Compliance With Key Retailers

About Four Roses Bourbon

The Challenge

The Solution

The Results

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