A 90-Day Chance To Change
Rather than let the Feizy team pay for the contract to expire, Natalie Livingston, senior customer success manager at Salsify, and Ryan Harris, account executive at Salsify, worked with the company to learn more about their pain points and desired success.
The Salsify team asked for a 90-day window to work closely with the team and prove that Salsify could deliver the initially promised value.
Feizy didn’t have a dedicated Salsify administrator before 2022. Without a point person, they struggled to finish implementation, upload data consistently to the platform, and update product lines across different pricing tiers.
Kemal Berek, ecommerce operations specialist at Feizy, took on the role of owning Salsify and managing the data cleanup.
Berek eliminated all outdated, bad data in Salsify and implemented governance, data permissions, and system flows.
With Berek’s technical expertise and Salsify’s flexible data modeling, the Feizy group established a centralized source of truth for the product information and digital assets for 20,000 products in less than 60 days.
This approach included two data standardization scrapes — a significant undertaking.
Save Time With Improved Processes and Data
On day two of the 90-day window, Berek diagnosed a major issue in the original team’s data input into Salsify.
“Instead of mapping columns to a channel, they just kept adding columns. Wayfair had its own columns, and Overstock's columns,” Allison explains.
This issue created unnecessary duplication and meant the team had never benefited from Salsify’s channel mapping.
Berek helped undo the unnecessary columns, collected the required information for each customer, and wrote new mapping formulas. He ensured the right attributes were set up by creating various scrapes of the existing 20,000 SKUs.
With this streamlined process and better data in place, Feizy went live on Amazon, Wayfair, Overstock, and Houzz.
“A SKU build for Wayfair that normally required six hours was done in less than 20 minutes with Salsify once the new data mapping was in place,” Allison says.
Additional teammates were inspired to become platform power users after seeing the success rate of these improvements.
Theresa Jannsen, ecommerce content manager at Feizy, joined the effort to help scale the process and set up channel mappings.
Feizy is now live with 47 channels.
Achieve Success With the Right Tools and Support
Allison equates the success of his team’s re-implementation of Salsify to four important threads:
- Assign a dedicated technical Salsify administrator.
- Build a strong data validation and channel mapping strategy.
- Ensure demonstrable value and time savings.
- Get customer support from Salsify.
“We have seen similar results with every retailer as we did with Wayfair,” says Allison. “Another benefit is we have nearly perfect error-free uploads as a result. Troubleshooting upload errors have been eliminated with the investment in perfectly executed channel mapping.”
Allison says another important element of the team’s success is Salsify customer success manager Livingston. “We may not always like what we hear, but being able to have a person like Natalie on the other end to discuss projects with or get ideas from has been incredibly valuable.”
“We have a safe place for our digital assets and product data that is well organized. There's a lot of data in our business — and a lot of unorganized data — and Salsify brings organization to the chaos. It also prevents us from giving bad data out or incomplete data out.”
— Cameron Allison, VP of Ecommerce, Feizy
