Salsify in the News

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The Digital Shelf Institute Launches New Podcast for Brand Manufacturers Trying to Win in the Digital Age

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Latest Mentions

Modern Distribution Management (MDM) Salsify Acquires B2B Ecommerce Consultancy B2X Partners

October 2019

Product experience management platform Salsify on Oct. 1 announced its acquisition of B2X Partners, a Baltimore-based global B2B ecommerce consultancy for manufacturers and distributors.

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tED Magazine Salsify Acquires B2X Partners

October 2019

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, today announced it has acquired Baltimore-based B2X Partners, a global B2B e-commerce consultancy for brand manufacturers and distributors led by recognized thought leader Justin King.

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BostInno Boston-Based Salsify Acquires B2B Ecommerce Consultancy B2X Partners

October 2019

Salsify, the product experience management platform based in Boston’s Financial District, acquired Baltimore e-commerce consultancy B2X Partners.

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Press Release Salsify Acquires B2B Ecommerce Consultancy B2X Partners

October 2019

Salsify has acquired Baltimore-based B2X Partners, a global B2B ecommerce consultancy for brand manufacturers and distributors led by recognized thought leader Justin King.

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TotalRetail What Kohl's Recent Partnerships With Planet Fitness and Amazon Reveal About the Future of Retail

July 2019

Modern retailers recognize the physical retail environment needs to find its place and reason for being in a changing landscape of consumer needs and a myriad of new ways to shop.

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Newsday Using Product Images for Online Sales

July 2017

When it comes to selling goods online, a picture truly is worth 1,000 words and then some.

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PR Newswire Salsify Announces New GDSN Data Pool Designed for the Digital Shelf

July 2017

This expanded capability will allow IT, Master Data Management (MDM), ecommerce, trade, and marketing teams to manage and share their product data with retailers and distributors across the GDSN from a single platform.

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PR Newswire Salsify Names Colleen Fuller as Chief People Officer

July 2019

Salsify hired Colleen Fuller as Salsify's first Chief People Officer (CPO). In her new role, Colleen will report directly to the CEO and oversee Salsify's efforts across talent acquisition, employee retention, growth and development, workplace processes, and preservation of the company culture.

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CPG Matters How CPG Giants Can Grow Market Share Online

July 2017

The opportunity for online growth and brand building is massive. CPG brands need an ironclad strategy for sustainable growth in the coming years. Those who continue to de-prioritize ecommerce initiates, understaff and underfund the business will be left in the dust. 

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Path to Purchase IQ/Consumer Goods Technology Amazon Tries Another Mall Concept

June 2017

"These Amazon pop-up stores are exactly emblematic of what’s happening now which is a flow-through from digital to physical and back again, creating moments that matter.”  Molly Schonthal, VP of Strategy, Salsify

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CMSWire Top 10 Product Information Management Systems

May 2019

Salsify delivers a unified product experience platform that brings together content management, publishing, syndication and analytics

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Total Retail How to Satisfy Today’s Digital Shopper and Ease Pressure on Brand Suppliers

May 2019

Salsify surveyed more than 1,000 U.S. adults who shopped online at least once in 2018. The research uncovered the new product page essentials for winning consumer attention, sales and loyalty

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TechCrunch BookingBug Relaunches as JRNI

May 2019

RNI’s new CEO, John Federman, a SaaS veteran with deep roots in the retail and financial services industries...also serves as an advisor to Boston-based Salsify and sits on the board of New York’s T-Ink

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eMarketer What Types of Personalized Content Appeal to Consumers?

May 2019

In a January 2019 survey conducted by Salsify, one in five respondents said they felt understood when a brand or retailer recommended relevant items, and 15% of respondents cited when a company remembered their purchase history

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Digital Commerce 360 On-demand Manufacturing Portal Xometry Gets $50 Million

May 2019

Greenspring’s other investment portfolio companies include data center technology provider Cologix, B2B marketing technology firm Demandbase, and Salsify, a provider of product information management and related technology applications.

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The Boston Globe A Push to Get More Women into the Top Ranks of Management

May 2019

Knowing the “tech ecosystem” is mostly white men, the Boston software startup Salsify has been tracking female executives. There were none when the company was launched in 2012; now, there are six, a third of the leadership team. Its total share of female employees has grown to 37 percent.

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Total Retail The New Digital Landscape: The Role of Context in Moving From Mass Markets to Masses of Markets

May 2019

Context exists as a consumer opportunity, but also the rules of the game for any specific channel.

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EMarketer More Digital Buyers Purchase Clothing Online

May 2019

According to a January 2019 survey from Salsify, consumers are calling for more detailed product information and will abandon product pages should they not deliver.

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SmartInsights Product Reviews Have Big Impact on Shopping Behaviour

April 2019

New research from Salsify shows that 30% of customers believe that product reviews from people like them are a good sign that a brand or retailer understands them.

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Marketing Land 4 stats on what wins on Amazon vs. Walmart

April 2019

Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page elements.

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Marketing Charts Can Online Shoppers Ever Be Satisfied?

April 2019

Retail marketers face numerous challenges from today’s consumers. But consumers’ stated demands seem to exceed even what the best brands selling on Amazon seem to offer them.

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MarTech Today How 2019 Stackie Award winner Sargento cooked up their stack

April 2019

The exercise showed the cheesemaker that its Martech stack was more robust than the marketing team first realized.

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eMarketer Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically

April 2019

Shoppers have high expectations for retailers’ image and video content on an online product page, and a lack thereof is a consumer deal breaker.

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Vision Monday Winning Consumer Trust with Product Experiences

April 2019

Today’s consumers overwhelmingly value and trust brands that offer a good product experience. They are both willing to pay more and are likely to buy more often, from brands that deliver it.

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Angle News This Is Why You See Amazon Ads When You Google "Neiman Marcus"

April 2019

Companies engage in an ongoing bidding war for Google search ads targeted to the names of various retailers in an effort to win or perhaps hijack, your click.

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Vision Monday Consumers Seek Brands That Understand Them

April 2019

There is a rising consumer expectation that a brand truly knows each shopper. Consumers want a product designed to meet their exact needs and lifestyle.

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BostInno Exclusive: Meet the Nominees of This Year’s NEVY Awards

March 2019

The New England Venture Capital Association is hosting its seventh annual NEVY Awards which recognize and celebrate New England’s top innovators and companies. Salsify has been nominated in the "Next Tech Home Run" category.

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BostInno Tech Madness Recap: Meet the Elite Eight

March 2019

Salsify competed in Bostinno's Tech Madness 2019.

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G2 Crowd Blog What is Product Information Management? Defining PIM in 2019

April 2017

Brands demand that technology be oriented in realities of digital commerce, Salsify's Nasry Angel defines PIM in 2019. 

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RetailTouchPoints Study: 69% Of Shoppers Leave A Site If Product Info Is Subpar

March 2019

Salsify surveyed more than 1,000 Americans who shopped online at least once last year and found that they expect to see an average of six product images per listing, up from three in 2016.

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Footwear News Today’s Online Shoppers Need to See This Many Photos Before They Buy a Product

March 2019

Salsify surveyed more than 1,000 Americans who shopped online at least once last year and found that they expect to see an average of six product images per listing, up from three in 2016.

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Yahoo Finance Today’s Online Shoppers Need to See This Many Photos Before They Buy a Product

March 2019

Salsify surveyed more than 1,000 Americans who shopped online at least once last year and found that they expect to see an average of six product images per listing, up from three in 2016.

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Predicting the Turn Insider Startup Spotlight

March 2019

Shurtape Technologies, LLC (ShurTech), the maker of brands like Duck® tape and FrogTape®, used Salsify to manage product information and content, and deliver that content to their direct-to-consumer site, retailer partners, and leverage it for sales enablement.

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BostInno Tech Madness Round 2 Recap; First Look at ‘Sweet 16’ Contenders

March 2019

BostInno readers cast a total of 133,708 votes to determine the companies contending in the Sweet 16 bracket – and Salsify made the list!

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G2 Crowd Blog 42 Retail Statistics to Help You Build Your Business in 2019

March 2019

General retail statistics: 77 percent of shoppers use a mobile device to search for products. 

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Underscore.VC Blog Losing Control, Gaining Commerce

March 2019

The lines between marketing, media, and sales are blurring. The industry is experiencing a shift from mass markets to masses of markets. 

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Total Retail Mastering Context: The New Digital Frontier

March 2019

Molly Schonthal the vice president of strategy and innovation at Salsify, discusses the new digital frontier.

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VentureFizz Buzz from the Week: Mar 11 - Mar 17

March 2019

Take a look at the latest Salsify hires and promotions in the Boston tech community.

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VentureFizz Talent on the Move - March 15, 2019

March 2019

Take a look at the latest hires and promotions across the Boston tech community.

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BostInno Tech Madness Update: See Who Made it to Round 2 and Vote for Sweet 16

March 2019

Salsify made it through round one and will proceed to round two of Tech Madness.

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Digital Diary Are Visual Components the Future of E-Commerce?

March 2019

Most consumers prefer to see at least a couple images of a product before buying it.

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iProgrammer GraphQL Foundation Gets Bigger

March 2019

Salsify is working to advance GraphQL as an industry specification for designing more effective APIs.

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Colabug 3 Ways Consumer Shopping is Changing in 2019

April 2017

Aspects of what digital shelf brands need to address to seize market share in 2019. 

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Marketing Land 3 Ways Consumer Shopping is Changing in 2019

March 2019

Aspects on what digital shelf brands need to address to seize market share in 2019. 

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ProgrammableWeb Daily API RoundUp: Openwhyd, Multicycles, SignUp Genius, Shrimpy

March 2019

The Salsify API returns data for brands that include content, eCommerce, and products.

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VentureFizz Buzz from the Week

March 2019

In honor of International Women's Day, Salsify's People Operations Manager Rasika Rajagopalan wrote a post titled Reflecting on Salsify's Year in Gender Diversity about how gender inclusion has increased at Salsify and what it means for the company as a whole.  Click here for jobs.

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Bostinno Announcing BostInno’s Finalists for Tech Madness 2019

February 2019

Salsify was selected as a finalist for BostInno's Tech Madness 2019.

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Code Like a Girl Salsify Gender Diversity Report 2019

March 2019

Establishing an inclusive culture and working through decades of inequality in the workplace is complex and difficult, but we wanted to outline what we’ve done so far to encourage diversity within the workplace.

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CRM Buyer & E-Commerce Times Target Hits the E-Commerce Bull's-Eye

March 2019

Target and Walmart have been investing in their e-commerce initiatives because that is both their strongest opportunity for growth and a way to maximize the revenue potential of their existing store footprint. (Molly Schonthal VP of Strategy & Innovation at Salsify) 

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Hackernoon 3 Practical Ways to Become a Better Product Manager in 2019

March 2019

Salsify uses Donut to help connect people from different parts of the organization. We find it tremendously helpful to target specific people across the organization to build connections. 

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Xconomy Amazon, Google, Facebook Boosted 2018 Tech Hiring Spree in U.S. Hubs

February 2019

Boston's "homegrown companies" are expanding and hiring local employees. This is a good indicator of the health of the ecosystem.

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CMSWire How Marketers Can Get Into the Voice Experience Party

February 2019

Companies should leverage a feed aggregator service to optimize products for multiple ecommerce platforms.

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Great Places to Work Great Places to Work Leadership Award Honorees

February 2019

Within innovative organizations, the overall experience of authenticity — in relationships and embedded into corporate practices — is at the heart of the employee experience.

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VentureFizz Lead(H)er: Tacita Morway, VP of Engineering at ActBlue

February 2019

Tacita Morway's resume is a bit unconventional. “I always look for the problems that are going to be exciting, interesting, and satisfying, and for the people that I’m going to be pumped to work with,” Morway said.

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Shopper Marketing Artificial Intelligence Roundtable

February 2019

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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Entrepreneur Thinking About Taking Your Product Into Big-Box Stores? You Need Help in These 4 Areas

February 2019

Introducing your online-only product into physical stores calls for a launch playbook that's completely different from that of the online world.

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TechFunnel Salsify and Wunderman Commerce Enter Partnership

February 2019

Salsify, the world’s leading product experience management (PXM) platform, and the global ecommerce service provider, Wunderman Commerce, a global digital commerce consultancy, recently announced a partnership.

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PR Newswire Salsify First to Offer Automated Content Submission Across All Amazon Sales Channels, Product Categories

March 2019

Salsify announced that it is the first and only solution to offer automated content submission to Amazon across all categories and all selling partners in the US. 

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Packing Europe Five E-Commerce Best Practices Revealed

February 2019

Product content for consumer packaged goods (CPG) is more important than ever for e-commerce sales.

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Marketing Land 3 lessons learned from 89,000 Amazon fashion product pages

February 2019

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page.

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Retail Geek Jason & Scot Show Episode 163 Digital Alcohol with Diageo and Drizly

February 2019

A weekly podcast with the latest e-commerce news and events. Episode 163 is a deep dive into the digital alcohol market with Diageo and Drizly.

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EMarketer A Five-Star Rating and Recommendations from Strangers? Take My Money

February 2019

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page.

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WWD Data Analysis of Amazon Fashion Pages Reveals Secrets of SuccessScreen reader support enabled

January 2019

Salsify researchers culled more than 89,000 product pages to find out what works the best.

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Furniture Today Soft-Tex unveils Sleep Addict sleep accessories brand

January 2019

Soft-Tex will launch Salsify Insights, an analytics package attached to Soft-Tex’s existing use of Salsify to help its customers. 

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Bostinno Boston Startups and Tech Companies Hiring in January

January 2019

Boston ranked No. 1 city for job opportunities and growth in 2018. January is a great time to look for that dream job, so dust off your resume, update your LinkedIn profile and apply at Salsify.

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Fortune The 50 Best Workplaces in Technology

January 2019

Salsify named one of the best 50 places to work in technology but Fortune research partner Great Place to Work. 

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Yarns and Fibers U.S. manufacturer to launch the new Sleep Addict brand

January 2019

Soft-Tex uses Salsify Insights, an analytics package attached to their existing use of Salsify to help provide scale and automation to optimizing product listings.

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Shopper Marketing Salsify Direct Connects with Instacart

January 2019

Boston-based Salsify is providing brands with more control over how their products are represented on Instacart.

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Furniture World Soft-Tex Launches Luxury Brand “Sleep Addict”, Gift With Purchase (GWP) Solutions

January 2019

Soft-Tex will launch Salsify Insights, an analytics package attached to Soft-Tex’s existing use of the platform to help provide scale and automation to optimizing product listings.

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Marketing Land Winning on Amazon: Here are 3 strategies that can help

January 2019

To grow market share overall, brand marketers need to mirror their larger Amazon strategy to reflect how the retail site itself is setting its priorities.

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Power Review 5 Ecommerce Trends Brands & Retailers Have to Know in 2019

January 2019

To say the retail industry is ever changing is an understatement. Brands have to move fast, be agile with their products and know the ecommerce trends happening now and always be thinking about what’s to come.

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Media Inquiries

Salsify Funding in the News

VC News Daily Salsify Receives $43M Series D Funding

August 2018

Salsify, a fast-growing e-commerce software startup, has raised $43 million in a Series D round led by Greenspring Associates.

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