Salsify in the News

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Latest News:

Salsify First to Offer Automated Content Submission Across All Amazon Sales Channels, Product Categories

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Past Mentions

Newer Press for 2018 Press Page
Jungle Scout Industry Roundtable – The Amazon Marketplace Affect

December 2018

Salsify participated in a roundtable discussion, giving advice to brands on how to navigate digital commerce in a world where Amazon is becoming increasingly relevant.

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VentureFizz Buzz From The Week

November 2018

Deloitte released its Fast 500 winnersSalsify came in at #24 out of 500, for the fastest-growing companies in North America and #1 in the state of Massachusetts. 

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Boston Business Journal These 33 Mass. firms made Deloitte's Technology Fast 500

November 2018

Salsify landed in the #24 spot, making it the fastest growing company in Massachusetts.

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VentureFizz Salsify's New Offices in Boston

November 2018

To facilitate this growth, Salsify has recently moved into a new office at 101 Federal Street in Boston. The open and collaborative offices encompass three floors (the 25th to 27th to be precise) in the building and have a 360-degree view of the city. There is even a commemorative piece of art dedicated to the company's growth.

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The Boston Globe 10 creative perks companies are using to tell workers they’re valued

November 2018

Employees at the Boston software firm Salsify no longer have to worry about getting out of work for dental or optometry appointments. These days, teeth cleaning sessions and eye exams come to them.

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Bostinno Office Envy: Walking Around Salsify’s New, Three-Story HQ on Federal St.

November 2018

The new office of Salsify, a product experience management platform that recently moved to Federal Street, is an open space by design—55,000 square feet spread across three floors, currently hosting 250 employees and growing.

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WBUR Morning Edition Broadcast: Nov. 13, 2018

November 2018

Salsify has acquired Austin Chat Company Welcome Commerce. 

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VentureFizz Buzz From The Week

November 2018

Salsify acquired Austin-based Welcome Commerce, a chat technology that enables brands to connect directly with consumers on major retailer eCommerce sites.

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Martech The MarTech Minute: Cadent’s addressable TV platform; AdRoll buys Growlabs; more

November 2018

Salsify acquires Welcome Commerce. Salsify Chat will offer now offer chats through Welcome’s technology.

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Internet Retailer Roundup: Lowe's, Pinterest and Instacart add new executives

November 2018

Product experience management platform Salsify Inc. has acquired chat technology company Welcome Commerce, which lets brand chat with consumers on major retailers’ e-commerce sites, such as Walmart Inc.

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BOSTINNO The Beat

November 2018

Less than a month after opening its first international office in Portugal, Boston-based Salsify is expanding to Texas following the acquisition of an Austin-based chat startup. 

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CMS Wire SDL Updates Tridion DX, LinkedIn Overhauls Campaign Manager, More News

November 2018

Salsify, a product experience management (PXM) platform vendor, acquired Welcome Commerce this week, provider of a chat technology for retailer ecommerce sites.

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Built In Boston Tech roundup: Salsify acquires Boston chat startup, Cardi B and Reebok team up, and more

November 2018

Chatbots: They’re all the rage. Product experience management platform Salsify is making moves to deliver new chat technology to its customers by acquiring Austin-based Welcome Commerce this week. 

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BOSTINNO Salsify Expands to Texas Following Acquisition of Austin Chat Startup

November 2018

Less than a month after opening its first international office in Portugal, Boston-based Salsify is expanding to Texas following the acquisition of an Austin-based chat startup.

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Boston Business Journal E-commerce tech company Salsify acquires Texas chat startup

November 2018

The deal means that Salsify, which has raised about $98 million since 2012, will open its third office location.

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Shopper Marketing Salsify Acquires Welcome Commerce and Launches Salsify Chat

November 2018

Boston-based Salsify has acquired Austin, Texas-based Welcome Commerce, a chat technology that enables brands to connect directly with consumers on major retailer e-commerce sites, including Walmart, Target and Office Depot.

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XCONOMY Boston’s Salsify Buys Austin Maker of E-Commerce Chat Tools

November 2018

Salsify, a maker of e-commerce software, has acquired Welcome Commerce, an Austin-based developer of chat technology.

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EMarketer Retail Why Product Page Details Matter

October 2018

Content is king, even in ecommerce. Product page details—images, videos, reviews, descriptions—can make or break an online sale. According to Salsify, product content has become a greater priority among brand marketers. 

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Fortune Best Small & Medium Workplaces 2018

October 2018

Salsify lands the #22 spot in Fortune Magazine's Annual Best Small and Medium Workplaces list. At Salsify, 96 percent of employees say their workplace is great. 

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The Boston Globe Fishing for a future in tech

October 2018

The Guppy Tank concept came out of a 2016 dinner meeting of the “Ladies of Salsify.” The women, who work at the Boston-based digital marketing firm, pondered how to get more females into tech jobs. Salsify’s director of talent, Allison Churilla, said the group realized it needed to influence young girls in middle school, a time when their interests in math and science start to decline. The idea of using an on-site Shark Tank-style event to get kids involved with tech was born.

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PR Newswire Salsify’s 3rd Annual Guppy Tank Event Provides Hands-on STEM Learning Opportunities for Middle Schoolers from Boston Public Schools

October 2018

Originally piloted by Salsify and run by Building Impact in collaboration with Tech Underwriting Greater Good (TUGG) and Boston Public Schools, this year’s Guppy Tank will pair 420 students with volunteers from 20 diverse tech companies in Greater Boston to learn app development in a hands-on educational environment.

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DN Insider Norte-americana Salsify escolhe Lisboa para primeiro escritório internacional

October 2018

A Salsify escolheu a cidade de Lisboa para o seu primeiro escritório fora dos Estados Unidos. A empresa, que é detentora de uma plataforma virada para o mundo do comércio eletrónico, quer contratar 25 pessoas ao longo dos próximos meses. 

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Bit Magazine Salsify abre escritório em Lisboa

October 2018

A plataforma multinacional de product experience management (PXM), anunciou um crescimento substancial em 2018 ao nível de receitas, carteira de clientes, equipa e parcerias estratégicas no setor. De forma a ir ao encontro das necessidades da lista crescente de marcas globais que usam a plataforma, a Salsify abriu o primeiro escritório internacional em Lisboa.

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Hipersuper Norte-Americana Salsify Escolhe Lisboa Para Abrir Escritorio Internacional

October 2018

A Salsify, plataforma especialista em product experience management, escolheu a cidade de Lisboa para abrir o primeiro escritório internacional.

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BOSTINNO Product Experience Management Platform Salsify Opens First International Office in Portugal

October 2018

Salsify, a product experience management platform headquartered on Federal Street, announced on Monday the opening of its second office in Lisbon, Portugal. The company’s first international location will serve as headquarters for Europe, Middle East and Africa.

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Marketing Dive Walmart scales product content with new partner program

September 2018

Product experience management platform Salsify will join Walmart’s Connected Content Partner program as a content syndication partner. The company will work with Walmart’s suppliers to streamline product content and will have an on-site presence at Walmart to help facilitate content delivery.

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PR News Wire Salsify Selected By Walmart To Join Its Connected Content Partner Program

October 2018

 Salsify, the world's leading product experience management (PXM) platform, today announced it has been selected by Walmart to join its newly formed Connected Content Partner Program. As a content syndication partner, Salsify will work directly with the retail giant's suppliers to streamline the delivery of product content to Walmart and other retailers. 

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DM News Q&A: How ShurTech Makes Product Listings Stick On Amazon

September 2018

In 2015, we chose the Salsify Product Experience Management platform to help our team manage product information and content, and deliver that content to our brand websites, retailer partners, and leverage it for sales enablement. The technology streamlined the creation, approval and syndication of retail content, allowing a more consistent consumer experience across our retail partner platforms.

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Retail Touchpoints Tell The Story Of Luxury Brands (And Don’t Skimp On Evocative Details)

September 2018

“Telling a story is more important than ever — using your product description, title and images to tell a story is important all year round, but even more so around the holidays because of the emotional connection to the time of year,” said Andrew Waber, Head of Data Insights at Salsify. 

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Marketing Land 4 lessons learned from 200,000 Amazon beauty, personal care product pages

September 2018

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon.

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TotalRetail Snapchat, Amazon Partner for Shoppable Pictures

September 2018

"Brands compete for consumers’ attention and loyalty across every platform," notes Rob Gonzalez, co-founder and executive vice president of business development at Salsify, a product experience management platform. 

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eMarketer Don't Be Scared of Amazon Reviews—Do Something Valuable with Them

September 2018

eMarketer's Patricia Orsini spoke with Rob Gonzalez, co-founder and executive vice president of business development at ecommece product management consultancy Salsify, about why brands should embrace the reviews section.

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The Boston Globe All that buzz: Downtown Crossing gets help from taxes that businesses want to pay

September 2018

Startups and established tech firms have set up shop, seeking cheaper rents than those found in the Seaport District and Kendall Square and access to multiple MBTA stations. Among the companies that recently signed new leases: VMware, Salsify, and Analog Devices.

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AMERICANINNO Funding Update: 25 Boston Startups Raised $420M in August

August 2018

Salsify, a Boston-based product content management platform for retail brands, announced that it has raised a $43 million in a Series D round led by Greenspring Associates.

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WBZ Boston August 8th Business Update

August 2018

Salsify has raised 43 million in funding during its Series D round.

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The Paypers Salsify receives USD 43 mln in funding to boost its ecommerce software

August 2018

Salsify, an ecommerce software startup, has raised USD 43 million in a Series D round led by Greenspring Associates. 

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Built in Boston Tech Roundup: Boston hits $5.2 billion in VC investments, funding rounds galore, and more

August 2018

Digital marketing is the future, and Boston tech company Salsify helps brands do just that. In their Series D round, Salsify raised $43 million “ for research and development, global growth and an aggressive expansion of Salsify’s Boston team,” said CEO Jason Purcell. Salsify currently employs 288 in Boston and will continue to expand globally. 

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Retail Tech News M&S Partner with True; Tesco/Carrefour Alliance to Start in October

August 2018

Product data provider Salsify wants to push its global footprint. The U.S.-based tech company has just closed a series D funding round, netting USD$43m (£37.05m) from investors such as Greenspring Associates and previous investors.

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eMarketer Using Marketing Data for Merchandising

August 2018

“Reviews provide candid feedback directly to your market that you don’t have to pay for,” said Rob Gonzalez, co-founder and executive vice president of business development at Salsify, which works with brands and retailers to optimize digital content in ecommerce channels.

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Digital Commerce 360 Product data technology provider Salsify raises $43 million

August 2018

Salsify Inc., whose technology enables manufacturers to distribute product information to online retailers, has raised $43 million in its fourth round of funding. The new investment brings its total amount raised to nearly $100 million.

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Underscore VC Medium Blog Disrupting the 2.8T Commerce Industry

August 2018

Salsify’s Record Results Land Them $43M in Fresh Capital

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Wall Street Journal Product Experience Company Salsify Secures $43 Million Series D

August 2018

Salsify Inc., a Boston-based company that offers a product experience management service for brands, said it has secured $43 million in Series D financing.
Greenspring Associates led the round, with participation from existing investors Matrix Partners, North Bridge Venture Partners, Underscore VC and Venrock.
Salsify now has raised a total of $98.1 million in funding.

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Bostinno The Big One

August 2018

 Salsify, a Boston-based product content management platform for retail brands, announced that it has raised a $43M in a Series D round led by Greenspring Associates, a VC firm focusing on telecommunications with offices in Maryland and Palo Alto, California

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Bostinno Salsify Raises $43M Series D to Advance R&D

August 2018

Salsify, a Boston-based product content management platform for retail brands, announced on Tuesday that it has raised a $43 million Series D round led by Greenspring Associates, a VC firm focusing on telecommunications with offices in Maryland and Palo Alto, California.

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Retail touchpoints Salsify Secures $43 Million In Funding, Plans To Expand Global Footprint

August 2018

Salsify, a product experience management (PXM) platform, has closed a $43 million Series D funding round, bringing the total amount raised to more than $98 million since the company was founded in 2012

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FINSMES Salsify Raises $43M in Series D Funding Round

August  2018

Salsify, a Boston, MA-based product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, secured $43m in Series D financing.

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Venturefizz The Interns Have Landed! - The 2018 Summer Intern Slideshow

August 2018

The interns at Salsify have been diving into a fast-paced environment, while seamlessly fitting into our culture and development of our product. This position allows them to gain high personal growth and a continuous impact on Salsify.

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Fortune Term Sheet -- Tuesday, August 7

August 2018

Salsify, a Boston-based operator of a product platform that lets brands market to shoppers, raised $43 million in Series D funding. Greenspring Associates led the round, and was joined by investors including Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners.

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Martech Series Salsify Raises $43 Million in Series D Funding Round Led by Greenspring Associates

August 2018

Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announces it has secured $43 million in Series D financing.

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Venturecanvas Greenspring Associates leads $43 mln funding in Salsify

August 2018

Boston-based Salsify, which operates a product platform that lets brands market to shoppers, announced it has raised $43 million in Series D funding.

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PE Hub US Greenspring Associates leads $43 mln funding in Salsify

August 2018

Boston-based Salsify, which operates a product platform that lets brands market to shoppers, announced it has raised $43 million in Series D funding. 

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Built in Boston Salsify reels in $43M Series D, plans to ‘aggressively’ expand Boston team

August 2018

Salsify, a Boston tech company helping brands transform their digital shopping experiences, announced on Tuesday that it has raised $43 million in funding.

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Xconomy Salsify Grabs $43M to Help Brands Navigate Amazon & E-Commerce

August 2018

 

Today, Salsify is getting another boost—a $43 million Series D funding round led by Greenspring Associates. The investment brings Salsify’s venture capital haul to $98.1 million, the company said. Other investors in the latest round include earlier backers Matrix Partners, Venrock, Underscore VC, and North Bridge Venture Partners.

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Boston Business Journal Salsify raises $43M with public company future in mind

August 2018

Salsify Inc., a fast-growing e-commerce software startup, has raised $43 million in a Series D round led by Greenspring Associates, a Maryland-based investment firm that has backed other e-commerce players like TheRealReal and Rover.

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Bostinno Edmit Closes $2.3M Seed Round to Focus on Long-Term Investments

August 2018

Over the course of the two years, Edmit said it will add more employees – mainly with a background in product engineering – to its six-people team, currently composed by five full-time people and one co-op). In July, the company hired product manager Evelyn Hartz, who was previously an associate product marketing manager at Salsify.

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Chain Store Age Engaging content drives Amazon product search results

August 2018

Items with more product content, from images to bullets and reviews, not only outrank merchandise with less content a majority of the time, they are also the most frequently purchased items, according to “The Sales Impact of Optimized Product Content,” a study from Salsify.

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Fortune 100 Best Workplaces for Millennials

July 2018

Salsify was recently named #47 on Fortune's 100 Best Workplaces for Millennials. Some of the things said about us: "Salsify has a culture of open collaboration that truly translates from on-paper company goals to real-life practice."

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BostInno Announcing the 2018 BostonFest Coolest Companies Finalists

July 2018

Salsify was recently selected as one of BostInno's 150 Coolest Companies of 2018. This competition spotlights companies that have the best culture, or that are working on the coolest stuff—in other words, the places where employees end up being happy.

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Entrepreneur How Amazon Sellers Can Drive More Prime Day Sales

July 2018

Amazon Prime Day is the perfect opportunity to boost sales. Rob Gonzalez, co-founder and EVP of business development for Salsify has one important tip for brands: Don’t try to move slow inventory.

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Boston Business Journal BBJ honors Best Places to Work Award Winners at Symphony Hall

June 2018

The Boston Business Journal honored 80 area companies for creating and maintaining outstanding work environments

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Retail Dive Home Depot Installs Pickup Lockers in Stores

June 2018

Amazon remains a small player in the space, although its marketplace gives shoppers a range of products that rival the big box players, according to a benchmark report emailed to Retail Dive from product experience platform Salsify.

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Built in Boston Tech roundup: OpenBay raises $8M, ZoomInfo's new HQ, and more

June 2018

Yesterday, Salsify, the product management platform, was distinguished by Fortune Magazine as one of the “Best places for Millennials to work.”

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MassTLC MassTLC Members Recognized as “Best Places to Work”

June 2018

Last week, The Boston Business Journal recognized 80 local companies in 5 categories at the annual Best Places to Work event for “creating and maintaining outstanding work environments for their employees”.

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Retail Dive Amazon's home improvement growth outpaces major players

June 2018

Connected-home and Alexa-enabled devices, especially in security, are key to Amazon's share, but so are tool sales, and tool brands themselves are helping stoke Amazon's growth in the segment, according to a benchmark report emailed to Retail Dive from product experience platform Salsify.

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Marketing Land The Myths that Keep You from Winning on Amazon

June 2018

Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself.

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Practical ECommerce 8 Trust-building Tactics to Boost Ecommerce Conversions

June 2018

A recent study by Salsify, a product information platform, showed that two product listings appearing side-by-side on an Amazon search results page could see drastically different reactions based solely on how the content is presented.

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Xconomy Matrix Partners Holds Steady with $450M Fund, as Other VCs Go Big

June 2018

Matrix’s exits include Apple (NASDAQ: AAPL), Carbon Black (NASDAQ: CBLK), The Echo Nest (acquired by Spotify), and Netezza (acquired by IBM). Its current portfolio companies include MarkForged, Salsify, and Zaius.

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VentureFizz Boston's Top Job Board Just Got Better!

May 2018

Are you interested in learning how to grow your career in Customer Success?  Check out Salsify's event this Thursday (May 31) where you'll learn how to get hired into a Customer Success role and continue to develop and expand your skills.

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Staffing Industry Analysts San Francisco adds 4,375 tech jobs, New York and Boston also Increase in Digital Jobs: Report

May 2018

The Digital Jobs Index tracks three key areas: headcount growth among the leading 100 software and internet companies in each city; headcount growth driven by the top 10 companies (an indication of breadth and depth of hiring); and the percentage of companies that increased their headcount. 

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Digital Commerce 360 IRCE 2018: Exhibit hall highlights and Win The Wheels winner

June 2018

Salsify, a product experience management platform provider, announced the launch of its Command Center for Amazon.

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MarTech Series Salsify Launches New Solution to Supercharge Amazon Performance for Vendors

June 2018

Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announced the launch of its Command Center for Amazon.

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Marketing Land How to Get the Most Out of Your Purchase of Ads on Amazon

May 2018

With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS.

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Venture Fizz Boston Tech - Next Week's Must Attend Events (May 29 - Jun 1)

May 2018

Here's your preview of events coming your way in Boston's startup and tech sector from May 21 to May 24!

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Kwotable Boston startups may see some fresh checks as Underscore VC closes on its second fund

May 2018

The largest investment it has made so far is in Salsify, a “product experience management platform” whose $30 million Series C round was led by Underscore

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Battery Ventures What Drives the Highest Rated Cloud Computing Companies to Work For?

May 2018

Just how important is company culture and employee happiness in the current, ultra-competitive tech economy? In a word, very. That is the main takeaway from the second annual 'Battery Ventures/Glassdoor Highest Rated Cloud Computing Companies to Work For' project.

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Xconomy Underscore VC Quickly Raises $117M for Second Early-Stage Fund

May 2018

Its [Underscore VC] portfolio companies include Salsify, CloudZero, Zaius, Soofa, and Commonwealth Crypto.

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Venture Fizz Weekly Tech Buzz

May 2017

Are you interested in learning how to grow your career in Customer Success? Check out Salsify's event this Thursday (May 31) where you'll learn how to get hired into a Customer Success role and continue to develop and expand your skills.

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Crunchbase Boston-Based Underscore VC Closes $117 Million For Second Fund

May 2018

Underscore VC partner Michael Skok told TechCrunch that the firm created a special purpose vehicle to keep investing in Salsify to maintain its pro rata share of the product experience management platform company.

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Tech Crunch Boston startups may see some fresh checks as Underscore VC closes on its second fund

May 2018

The largest investment it [Underscore VC] has made so far is in Salsify, a “product experience management platform” whose $30 million Series C round was led by Underscore.

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RBC Elephants and Moska: how a Russian startup struggles with Excel and SAP

May 2018

There are also specialized PIM solutions, for example, from the British company BrandBank (revenue for 2017 is $ 17.2 million ) and American Salsify ($ 13 million, for four years attracted $ 54.6 million investment).

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Business of Apps Amazon Opens New App Store Specifically for its Sellers

May 2018

The Marketplace Appstore contains apps related to business operation, advertising, inventory management, and other tools that can help sellers grow their businesses. Product experience management platform Salsify has announced it will be included in the store.

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VentureFizz Career Forward - The Hottest Jobs in Boston Tech (May 2018 Edition)

May 2018

Product managers at Salsify are core to creating a platform that empowers brand manufacturers to meet consumer demands and grow sales.

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Linkedin Leaders of Change: Rob Gonzalez

May 2018

Passion is absolutely essential to evangelizing a radical idea. What we’re trying to do at Salsify is empower Brand manufacturers to deliver amazing product experiences to consumers everywhere consumers interact with a Brand.

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Furniture Today Salsify study looks at presentation variables among Amazon furniture offerings

May 2018

Salsify, a digital content management platform whose clients include Coca-Cola, Bosch and Fruit of the Loom, studied 365,000 furniture and home décor product pages live on Amazon between Jan. 1 and March 1. The findings could inform furniture retailers how to make their websites more effective.

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eMarketer Retail The State of US Apparel Shopping in Five Charts

May 2018

Price wasn't the leading factor when shopping for clothing/shoes on Amazon in a Salsify survey, either. These US digital shoppers turned to Amazon primarily for the reviews.

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Jilt How to write eCommerce product descriptions that drive sales

May 2018

According to Salsify’s 2017 Consumer Research Report, 87 percent of shoppers say product descriptions are an extremely important part of their decision-making process.

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Content26 Building a Better Brand Experience on Amazon: Don’t Set It and Forget It – Rob Gonzalez, Salsify

May 2018

Salsify Insights analyze trending keyword data and product page information to make suggestions on which relevant keywords will have higher ROI.

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Marketing Land 3 lessons learned from 365,000 Amazon furniture & home goods product pages

May 2018

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after analyzing more than 365,000 furniture and home goods product pages on Amazon as part of my work at Salsify, I noted a few overarching lessons.

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Electrical Trends Digital Distributor Starts with eCommerce Product Content

May 2018

While industry entities and third party resources can offer “data warehouses” with information that, essentially, is entry level (our term), a recent article from Salsify, a company that helps retailers / distributors provide “online product experiences” highlights initiatives being undertaken at Amazon and Walmart.

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chadjthiele.com Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online

May 2018

...According to a study conducted by Salsify in September of 2016, 77% of all shoppers report using mobile devices while shopping in a brick-and-mortar store.

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VentureFizz Talent on the Move - May 4, 2018

May 2018

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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VentureFizz Career Forward - The Hottest Jobs in Boston Tech (May 2018 Edition)

May 2018

Product managers at Salsify are core to creating a platform that empowers brand manufacturers to meet consumer demands and grow sales.

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Business Insider 30 AND UNDER: Rising stars in Silicon Valley tech who find hot startup deals and manage millions of dollars

May 2018 

We've rounded up some of the top Silicon Valley investors under the age of 30 at leading firms. In addition to our own research, we reached out to VC firms and investors in Silicon Valley for nominations on noteworthy up-and-comers in the valley's tech scene to help come up with our final list.

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Interactone Benefits of Automotive Shopping Campaigns for eCommerce

April 2018

According to Salsify, 66% of customers say they want to see at least three pictures for a product while shopping online. 

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eMarketer Retail For Online Shoppers, Photos Can Influence a Purchase

April 2018

In a February 2018 survey from Salsify, 60% of US digital shoppers said they needed to see an average of three or four images when shopping online. And another 13% said they needed five or more.

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VentureFizz Buzz from the week

April 2018

What does the career path and day in the life look like for a Customer Success Analyst at Salsify?  We interviewed Riti Naik to find out for our Career Path series! 

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The Globe and Mail Feeling adventurous? Six disruptive tech stocks

April 2018

Venzee was founded in 2014 by its president, Kate Hiscox, who has had success as a serial entrepreneur, he notes. Salsify Inc. and Shotfarm LLC are competitors in the space, but Venzee seems to be gaining more traction with retailers, he said.

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Mass TLC Welcome March New Members

April 2018

March was a busy month at MassTLC. In addition to hosting the EmployeeXP conference and launching the MassTLC Retirement Plan for our members, we welcomed a total of 18 new member companies to our community. 

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Built in Boston 5 Boston startups that help developers do their job

April 2018

So far, Appcues is used by more than 3 million people and has found serious traction among local B2B companies like Bynder, Salsify, DataFox, Toast and many more.

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eMarketer Retail Teens Love Nike, but They Spend at Starbucks

April 2018

...A February 2018 study from Salsify, which showed that Gen Z (roughly defined as consumers ages 24 and younger) was the only generation to prefer in-store shopping to online shopping (34% vs. 32%).

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Boston Business Journal BBJ announces 2018 Best Places to Work honorees

April 2018

The Boston Business Journal today announced its annual Best Places to Work honorees — 80 companies in the Greater Boston area run the gamut of sizes and span a wide range of industries while all share the common goal of creating enjoyable workplaces.

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VentureFizz Career Path: Riti Naik, Customer Success Analyst at Salsify

April 2018

What does the career path and day in the life look like for a Customer Success Analyst at Salsify?

We interviewed Riti Naik to find out!

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VentureFizz Buzz from the week

April 2018

Salsify is hosting event on Tuesday (April 10) titled: Looking Past the Traditional Tech Resume.

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valtech PIM- a force to be reckoned with

April 2018

A study by Salsify Consumer Research showed that 50% of the online shoppers who returned items, did so because of inaccurate product descriptions, and that 54 % of these people were less likely to buy from the same vendor again.

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CoStar E-Commerce Tech Company Relocating HQ to Expanded Space in Downtown Boston

April 2018

Salsify, Inc. is getting an expanded space in downtown Boston after the SaaS-based product content management platform reached a deal for 53,912 square feet at 101 Federal St. in the financial district. 

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BedTimes Longtime pillow supplier Soft-Tex raises profile

April 2018

In late 2017, Soft-Tex announced it had increased its digital marketing firepower with two new technologies: Salsify, a robust product information management and digital management platform, and Upfluence, a marketing technology platform aimed at high-presence digital “influencers.”

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BostInno BostInno Approved: April’s Top Tech & Startup Events in Boston

April 2018

Looking Past the Traditional Tech Resume: Salsify hosts this panel and discussion about how to turn diversity problems into a hiring opportunity.

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IT Peer Network Why Does the Store Ignore What Shoppers Trust Most?

April 2018

Recent reports from Bizrate and product experience management provider Salsify confirm the essential importance of reviews and ratings in today’s decision process.

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Boston Real Estate Times With 6.9 Percent Vacancy, Boston’s Hot Office Market Continues Strong, to See Brand New One Million Square Feet of Occupied Space Delivery in 2018

April 2018

In Boston, a string of large deals continued a trend started 18 months ago. WeWork took 100,000 SF formerly occupied by Digitas at 33 Arch Street; DraftKings took 100,000 SF at 500 Boylston Street and e-commerce software developer, Salsify, committed to 55,000 SF at 101 Federal Street. 

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Marketing Land 4 ways brands can win the digital shelf in 2018

March 2018

What drives shoppers to buy in the current retail environment? To find out, my company [Salsify] surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results.

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Virtucom Group Consumers Require Unique Product Descriptions – And So Does Your Retail Site

March 2018

87% of online shoppers consider product content extremely or very important when deciding to buy, according to 2017 research by Salsify.

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Marketing Charts Consumers Are Getting More Impatient About Delivery Times

March 2018

Salsify found that 51% trusted Amazon to give them the most useful product information or recommendation. That was about twice the share (27%) who trust Google the most, and more than 3 times the share who trust a brand the most.

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MSN In wake of #MeToo, a growing interest in hiring and promoting female executives

March 2018

The Boston marketing software company Salsify released data earlier this month showing that it went from no female senior leaders in its first two years of operation, 2012 and 2013, to three this year — a third of its leadership team.

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The Boston Globe In wake of #MeToo, a growing interest in hiring and promoting female executives

March 2018

The Boston marketing software company Salsify released data earlier this month showing that it went from no female senior leaders in its first two years of operation, 2012 and 2013, to three this year — a third of its leadership team.

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Marketing Land The Death of the Mass Market and Why Consumers Couldn’t be Happier

March 2017

The idea of “mass market” is in the past, and in its wake are fragmentation and niches.

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Interactone 7 Tips to Create eCommerce Product Images That Drive Sales

March 2018

According to Salsify’s 2017 “Cracking the Consumer Code” report, 87% of shoppers rate product content extremely or very important when deciding to buy, and 50% have returned an item they bought online because it didn’t match the product description.

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VentureFizz Boston's Weekly Tech Buzz (Feb 26 - Mar 4)

March 2018

Salsify announced the launch of its Product Experience Management (PXM) platform, empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

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eMarketer Retail Consumers' Trust in Online Reviews Gives Amazon an Edge

March 2018

So it shouldn’t be surprising that a February 2018 Salsify survey found that over half (51%) of US digital buyers trust Amazon the most for useful product information.

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Path to Purchase Institute Salsify Launches 'Product Experience Management' Platform

March 2018

Salsify has launched what the company is calling the first "Product Experience Management" platform to help consumer goods brands deliver compelling shopping experiences across every digital touch point.

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Consumer Goods Technology Salsify Launches 'Product Experience Management' Platform

March 2018

Salsify has launched what the company is calling the first "Product Experience Management" platform to help consumer goods brands deliver compelling shopping experiences across every digital touch point.

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BostInno The Beat: March 1, 2018

March 2018

Today, Salsify has officially launched its Product Experience Management (PXM) platform in an effort to help brands deliver even better digital shopping experiences.

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Martech Advisor Salsify Announces Launch of Product Experience Management Platform

March 2018

With consumers demanding increasingly personalized experiences, retailers adjusting to meet them, and brand loyalty progressively fickle across a number of product categories, the need for PXM software for brands has never been greater.

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Xconomy Moltin Gets $8M Round Led By Underscore, Names Ex-Demandware Exec CEO

February 2018

As shopping experiences continue to take new forms—think social media, smart televisions, virtual assistants, and video games—the complexity of building and managing multi-faceted e-commerce systems is growing...Underscore’s other investments in marketing tech and e-commerce include Salsify, Zaius, and Mautic.

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Code Like a Girl 5 Things We Learned About Starting a D&I Initiative at a Tech Startup

February 2018

Last winter, some of us here at Salsify started to notice an interesting pattern. Though diversity and inclusion had been hot topics in the corporate world for a few years, conversations were just starting to happen closer to home.

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The Canadian Grocer How Amazon uses content to sell more groceries

February 2018

Obviously, some product perform better than others – but new research from Salsify, a provider of e-commerce content management solutions, shows that top performers share a commonality: robust content containing longer product descriptions and more images, videos and bullet points.

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Path to Purchase Institute Amazon Proves that More Content Sells More Groceries

February 2018

New research from Salsify, a Boston-based provider of e-commerce content management solutions, shows that top performers share a commonality: robust content containing longer product descriptions and more images, videos and bullet points.

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Bed Times Soft-Tex Invests in Digital Marketing to Assist Retailers

February 2018

The Waterford, New York-based company now deploys Salsify, a platform for product information and digital asset management, as well as Upfluence, which is described as an influencer marketing technology platform.

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Consumer Goods Technology Readers' Choice Survey 2018: Product Information Management

February 2018

Salsify, which has earned a spot on the Readers’ Choice list since CGT began showcasing the technology space in 2016, topped the ratings this year.

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BostInno Announcing BostInno’s Finalists for Tech Madness 2018

February 2018

Tech Madness is our annual bracket-style competition designed to generate awareness and excitement for the Boston ecosystem. This year, every matchup will be determined by readers answering one simple question: “Who would you invest in?”

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Internet Retailer How winning brands are scrapping to succeed on Amazon

February 2018

Companies are increasingly treating Amazon as a branding opportunity, and not simply a growing sales channel.

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Progressive Grocer Amazon Proves that More Content Sells More Groceries

February 2018

Obviously, many products perform worse than others – but new research from Salsify, a Boston-based provider of ecommerce content management solutions, shows that top performers share a commonality: robust content containing longer product descriptions and more images, videos and bullet points.

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Chain Store Age Study: Engaging content that ‘speaks to customers’ is driving grocery sales on Amazon

February 2018

Among nearly half a million product pages in Amazon’s Grocery & Gourmet Foods category, those with longer product descriptions, images, videos and bullet points outperformed the competition, according to “The Winning Elements of an Amazon Grocery Page,” a report from Salsify.

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Xconomy Boston Tech Watch: Immelt, VirZoom, Salsify, ClickSoftware & More

February 2018

Salsify plans to relocate to a larger downtown Boston headquarters and hire dozens of employees this year, the Boston Business Journal reported.

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Bostinno Making Moves

January 2018

Ecommerce startup Salsify is moving its headquarters — for the fifth time, by our countBBJ reported that the company is more than doubling its footprint with a roughly 50,000-square-foot space at 75-101 Federal St.

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Retail TouchPoints What Walmart’s Aggressive E-Commerce Target Means To Your Brand

February 2018

They [Walmart] have asked their sellers to prioritize updating stellar product content and enabling store pickup in 2018. Take them at their word, or your brand seriously risks not benefitting from Walmart's overall e-Commerce efforts.

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WBUR Bostonomix Business Update

February 2018

Salsify makes software that helps companies manage digital content that appears with their product on ecommece sites like Amazon.

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Built in Boston Tech roundup: Allure Security raises $5.3M, Salsify to move Boston HQ, and more

February 2018

E-commerce software startup Salsify announced this week that it has signed a deal to move its headquarters from Government Center to Downtown Crossing.

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Marketing Land Big companies are treating Amazon like a branding channel

January 2018

Big brands have been talking for an awfully long time about “acting nimbly” and instilling a “startup culture.” There’s a recognition that being data-focused and able to act quickly will help spur short- and long-term success.

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VentureFizz Weekly Tech Buzz - January 22 - 28

January 2018

Salsify had its biggest new hire day ever earlier this month with 21 people - which means they increased the size of the company by nearly 15% in a single day!

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VentureFizz Talent on the Move - January 26, 2018

January 2018

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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Boston Business Journal E-commerce tech firm Salsify to move Boston HQ ahead of expected growth

January 2018

Salsify Inc., a fast-growing e-commerce software startup, has signed a deal to move its headquarters to the heart of Boston's Downtown Crossing as it expects to grow its employee headcount significcantly in the next year.

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built in boston Tech Roundup: Amazon acquires Sqrrl, Salsify has biggest hiring day ever, and more

January 2018

Salsify, a Boston-based company that offers e-commerce brands a product experience management (PXM) platform, had its biggest new hire day ever last Monday, onboarding 21 people. That means they increased the size of the company by nearly 15 percent in a single day.

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WBZ Tech Report

January 2018

Salsify's revenue has grown over 160% and its headcount has increased by nearly 50% this year alone.

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WWD Silicon Valley of the East, North and South

January 2018

New York City and Boston are drawing product life cycle management solutions...[like] Salsify: A product content management service, Salsify provides digital asset management, product information management and commerce-driven workflows.

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Marketing Land The top Walmart and Amazon product page experiences of 2017

January 2018

Related to my work at Salsify, our analytics team has set up a number of data-gathering operations to power a grader for Amazon and Walmart.com product pages...

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Help Scout Why We Don't Call Them 'Support Tickets'

January 2018

But in the end, failing to put the customer first is a net loss for companies. When you label your customer with a number, they feel treated like a number.

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Built in Boston New year, new you: 7 Boston tech companies hiring tech talent now

January 2018

Salsify combines product information management, digital asset management, content syndication and digital catalogs in a single, cloud-based product content management platform.

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Older Press for 2018 Page

Media Inquiries

Salsify Funding in the News

VC News Daily Salsify Receives $43M Series D Funding

August 2018

Salsify, a fast-growing e-commerce software startup, has raised $43 million in a Series D round led by Greenspring Associates.

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