For Brands
See what they're saying about Salsify
December 2017
Salsify, the product content management platform for distributed commerce, announced $30 million in Series C funding led by Underscore.VC.
December 2017
David currently serves on the boards of Atomist, CloudBees, Digium, Meteor, Namely HR, Salsify, and Zaius.
December 2017
Retailers have always been in the business of creating great shopping experiences. But Amazon has taken the old adage of “the customer is always right” and pushed it to what amounts to an algorithmically driven extreme
December 2017
Retailers have always been in the business of creating great shopping experiences. But Amazon has taken the old adage of “the customer is always right” and pushed it to what amounts to an algorithmically driven extreme.
November 2017
Here's your look at the latest hires and promotions across the Boston tech community at edX, Salsify, Wellframe, Threat Stack, DigitalOcean, Bose Corporation, and Stanley Black & Decker.
November 2017
Salsify announced that Mary Jefts has joined Salsify as CFO. Previously, she was CFO for Unidesk, Acquia and OpenPages.
November 2017
Salsify, a Boston-based company that helps brands deliver compelling cross-platform shopping experiences, announced four key executive hires who will join the company in the latter half of 2017.
November 2017
Within a month of each other in 2016, three employees at Boston software company Salsify, including cofounder Rob Gonzalez, became fathers.
November 2017
This year, more than 75,000 workers at 334 companies around the state completed anonymous surveys administered by the employee engagement company Energage (formerly called WorkplaceDynamics) of Exton, Pennsylvania.
November 2017
The youngest company to make the list was Desktop Metal, founded in 2015, followed by eight companies all founded in 2012: Draftkings, Jibo, DataRobot, Paint Nite, Salsify, Cybereason, edX and CloudHealth Technologies.
November 2017
Accuform...just signed a subscription with Salsify, a provider of a content management platform in the cloud centered on product page sales conversions.
November 2017
Salsify, another company founded by Endeca alumni, has more than 100 employees and raised more than $54 million
November 2017
A good supplier-retailer relationship needs to be centered around the customer, on both sides.
November 2017
Having high-quality product data is no longer a luxury, but a necessity. The issue though, is that most systems are not designed to properly manage product data.
October 2017
Tech in Motion Boston invites you to join us on November 2nd, as our stellar panel debates the pros and cons of a rising trend in our industry... remote tech teams.
October 2017
I'm also speaking on the panel titled: Building Teams That Compete and Win along with Chris McMahon (Turbonomic), Allison Churilla (Salsify), Chrissy Costello (Buildium), and Melissa James (The Tech Connection).
October 2017
You can also leverage PIM systems like...Salsify to better organize your data and integrate it into Magento, Shopify, Demandware, etc.
October 2017
Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store
October 2017
“Everyone is so easy to talk to. The company has become a community of vibrant, interesting people that gets better as the company grows.”
October 2017
Earlier this year, The Boston Foundation asked us if we’d be interested in scaling Salsify’s outgoing community engagement program where they host a mini-shark tank with middle-schoolers from the Boston Public Schools.
September 2017
Consumers' retail search activity and behaviors leading up to the holidays can provide valuable clues for marketers
September 2017
If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy
September 2017
As the retail industry continues to undergo a transformation...a look at the startups in retail tells us a lot about the industry’s future.
September 2017
Holiday marketing brings a big opportunity to all marketers and brands. Right planning can surely help you enhance your performance during the holidays.
September 2017
Salsify’s findings drive home the point that marketing efforts are continuing to adapt to holiday shopping habits.
September 2017
What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy.
September 2017
One thing that can aid loyalty marketers during the upcoming holiday season, and spark customer engagement, is keeping a very close eye on aggregate retail search activity and the possibility for keyword expansion.
September 2017
Salsify has grown its customer base by more 100% each year since 2013, with existing clients and partnerships comprising nearly every major retailer operating online.
September 2017
Consider this from a Salsify Study: “If you provide superior content, and a competitive price, you have the opportunity to both close the sale and build long-term consumer loyalty.”
September 2017
Check out this list of Digital Asset Management software products based on Usability.
September 2017
Consider this from a Salsify Study: “If you provide superior content, and a competitive price, you have the opportunity to both close the sale and build long-term consumer loyalty.”
September 2017
Once a year, we task ourselves with the job of highlighting the most impactful group of individuals and companies in Boston tech and innovation.
September 2017
If shoppers can’t find you online, your brand doesn’t exist. Digital discoverability has consequences for the larger financial health and future of your company.
September 2017
Capturing and keeping the attention of Millennial shoppers is the holy grail of brands and retailers these days.
August 2017
The days of beating Amazon and other major marketplaces like eBay and Walmart as a small business are essentially long gone.
August 2017
The digital channel, by its very nature, offers the opportunity for brands to access many disparate data sources.
August 2017
"How should we analyze our online sales presence?”
Every company that sells online goes through several stages of thought to answer this question.
August 2017
David Skok, General Partner at Matrix Partners, takes the tactical stage and touches upon many different SaaS metrics and levers, like productivity per rep and product market fit.
August 2017
Our judging committee decided that Salsify offers the best perks for its employees.
July 2017
Retailers can differentiate from Amazon by providing delightful experiences. Pick a dimension of customer experience besides price, quantity and convenience—and be the best at it.
July 2017
Brands need to focus their efforts on the (for lack of better terms) findability and buyability of their products, to maximize their effectiveness selling online.
July 2017
Amazon’s rivals are being quite unabashed about their Prime Day competition. "You might be asking – ‘Is this a response to Amazon’s Prime Day?'" Toys ‘R’ Us wrote in a press release emailed to Retail Dive.
June 2017
Apple’s ubiquitous smartphone sparked a workplace revolution and helped usher in mobile applications, bring-your-own-device programs and enterprise mobility management.
June 2017
Consumer expectations have reshaped the dynamic of how retailers and brands approach their partnerships.
April 2017
Retailers are increasingly exploring the application of visual commerce, in which visual media—images, video and augmented and virtual reality (AR and VR)—serve as the language of ecommerce.
April 2017
For many, the word “startup” conjures up an image of hoodie-wearing brainiacs working crazy hours for little pay in the hopes their company makes it big. While some people seek out startup life for precisely this atmosphere, others shudder at the idea of giving up any semblance of work-life balance.
June 2017
Nearly 60% of shoppers look up product information and prices while using their mobile phones in stores, making a mobile strategy critical for retailers.
May 2017
Walmart on Thursday reported soaring e-commerce growth during its fiscal first quarter, along with strong organic sales figures -- results that suggest rival Amazon may have a fight on its hands.
May 2017
As retailers ponder how to optimize their brick-and-mortar assets, a new study adds further evidence of shoppers' conflicting emotions about the entire experience of in-store shopping.
May 2017
Whether you’re a trained data scientist or a writer with a knack for programming, tech skills are in hot demand right now — and many of Boston’s most innovative tech companies are ramping up their hiring efforts this spring. If you’re itching to turn your passion into a profession, check out five fast-growing startups on the prowl for new talent this month.
April 2017
A good number of consumers rely on a mobile device, rather than insight from a store associate, when it comes to researching a product and 77 percent are using a mobile device while in the store.
April 2017
Retailers aiming to generate more store traffic should focus on sharing all the information they possibly can with shoppers: 87% of consumers say accurate, rich and complete product content is very important when deciding what to buy, according to Salsify.
April 2017
Mobile customer engagement is everywhere today among loyalty marketers, but perhaps, might need to be brought to the frontburner a little more.
April 2017
As many as 77% of consumers rely on a mobile device when shopping in-store, significantly more than the 35% who prefer to speak to a sales associate when they have questions about a product.
April 2017
Today's consumers have become so reliant on eCommerce for every stage of the buying process that shoppers are simply going to retail stores a lot less often. But when shoppers do find themselves in stores, their trusty mobile device is still helping to determine what they buy and how they buy in a big way.
April 2017
More and more consumers are looking to their mobile devices to give them the skinny on new product releases. That, according to recent Salsify data; researchers found that most (77%) of shoppers are turning to mobile devices to find product information - even if they are already in a store.
April 2017
When it comes to learning about a product while walking around a traditional brick-and-mortar store, some consumers ask for help from a store associate, while others turn to their mobile device.
April 2017
New survey finds more than three-quarters of online shoppers use phones in-store.
April 2017
Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store
March 2017
E-commerce merchants are quickly learning that they just can't beat Amazon - so they must join them!
March 2017
You already know that reviews are a critical part of a customer's decision to hit the buy button, but they also provide another extremely valuable role: free market research.
March 2017
Reviews hold more value than meets the eye: they are a vehicle for significant (and free!) market research. Product reviews provide insight into the real, unfiltered language your customers use when they discuss your brand.
March 2017
Today's consumers shop across many devices and interact with brands and retailers across multiple channels. In this world of distributed commerce, customer expectations (and competition) are greater than ever, so marketing and marketing leaders must be armed with the tools to deliver the best experience to convert browsers into buyers.
February 2017
According to a recent Salsify Research Report, EchoCove Research surveyed Ecommerce executives at 250 brands and retailers on the state of product content in their organizations today, and how brands and retailers must partner to meet shopper demands.
January 2017
The new round, which brings total funding to $54.6 million, comes after company revenue grew more than 330 percent year-over-year in 2016 and its team reached 120 employees. Existing investors Venrock, Matrix Partners and North Bridge also participated.
January 2017
Salsify, a Boston, MA-based product content management (PCM) platform for distributed commerce, raised $30 million in Series C funding.
January 2017
Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.
January 2017
Boston-based Salsify, which provides content management software to brands and retailers, announced Wednesday it has raised $30 million in a Series C round of funding as it focuses on growth and its go-to-market strategy.
January 2017
Salsify’s founders know what it takes to build a big, successful software company.
January 2017
Following a year of growth and innovation, Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.
