Salsify in the News

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Latest News:

Salsify First to Offer Automated Content Submission Across All Amazon Sales Channels, Product Categories

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Past Mentions

Newer Press for 2017 Press Page
Venture Fizz VentureFizz's Year in Review - Top Investments of 2017

December 2017

Salsify, the product content management platform for distributed commerce, announced $30 million in Series C funding led by Underscore.VC.

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SaaStr SaaStr Podcast #156: Most Downloaded SaaStr of 2017: David Skok, General Partner @ Matrix Partners

December 2017

David currently serves on the boards of Atomist, CloudBees, Digium, Meteor, Namely HR, Salsify, and Zaius.

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MarTech Today 4 Ways Retailer-brand Relationships will Change in 2018

December 2017

Retailers have always been in the business of creating great shopping experiences. But Amazon has taken the old adage of “the customer is always right” and pushed it to what amounts to an algorithmically driven extreme

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Marketing Land 4 Ways Retailer-brand Relationships Will Change in 2018

December 2017

Retailers have always been in the business of creating great shopping experiences. But Amazon has taken the old adage of “the customer is always right” and pushed it to what amounts to an algorithmically driven extreme.

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VentureFizz Talent on the Move - November 24, 2017

November 2017

Here's your look at the latest hires and promotions across the Boston tech community at edX, Salsify, Wellframe, Threat Stack, DigitalOcean, Bose Corporation, and Stanley Black & Decker.

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CFO Moves CFO Moves – Week Ending November 24, 2017

November 2017

Salsify announced that Mary Jefts has joined Salsify as CFO. Previously, she was CFO for Unidesk, Acquia and OpenPages.

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Built in Boston Tech Roundup: Rapid7 gets new HQ, Assemble Systems raises $12M and more

November 2017

Salsify, a Boston-based company that helps brands deliver compelling cross-platform shopping experiences, announced four key executive hires who will join the company in the latter half of 2017.

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BostInno BostInno Beat: November 20, 2017

November 2017

Salsify announced four additions to its leadership team.

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Boston Globe 12 Weeks of Paid Parental Leave Applies to Dads, Too

November 2017

Within a month of each other in 2016, three employees at Boston software company Salsify, including cofounder Rob Gonzalez, became fathers.

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Boston Globe Top Medium-Sized Employers for 2017

November 2017

This year, more than 75,000 workers at 334 companies around the state completed anonymous surveys administered by the employee engagement company Energage (formerly called WorkplaceDynamics) of Exton, Pennsylvania.

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Built In Boston Introducing Boston's Top 100 Tech Companies

November 2017

The youngest company to make the list was Desktop Metal, founded in 2015, followed by eight companies all founded in 2012: Draftkings, Jibo, DataRobot, Paint Nite, Salsify, Cybereason, edX and CloudHealth Technologies.

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Chief Executive Magazine Spooked

November 2017

Accuform...just signed a subscription with Salsify, a provider of a content management platform in the cloud centered on product page sales conversions.

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BostInno Endeca Founder Steve Papa Has Put a Lot of $$ into This Quiet Legal Tech Startup in Boston

November 2017

Salsify, another company founded by Endeca alumni, has more than 100 employees and raised more than $54 million

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Marketing Land An Inside Look at Wayfair and the New Roles of Brands and Retailers

November 2017

A good supplier-retailer relationship needs to be centered around the customer, on both sides.

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BostInno The Top Boston Tech Hires, Promotions (and Departures) in October

November 2017

Salsify hired Steve McKenzie as its VP of sales.

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Trellis Why You Need a PIM System to Scale Your eCommerce Business

November 2017

Having high-quality product data is no longer a luxury, but a necessity. The issue though, is that most systems are not designed to properly manage product data.

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Built In Boston Tech Talk: Remote Tech Teams, The Future Of Work?

October 2017

Tech in Motion Boston invites you to join us on November 2nd, as our stellar panel debates the pros and cons of a rising trend in our industry... remote tech teams.

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VentureFizz Shoobx Drive - The Conference For Startups on November 14

October 2017

I'm also speaking on the panel titled: Building Teams That Compete and Win along with Chris McMahon (Turbonomic), Allison Churilla (Salsify), Chrissy Costello (Buildium), and Melissa James (The Tech Connection).

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Trellis 20 Ways to Grow Your B2B eCommerce Sales

October 2017

You can also leverage PIM systems like...Salsify to better organize your data and integrate it into Magento, Shopify, Demandware, etc.

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VentureBeat ODG, Mastercard, and Qualcomm show off augmented reality shopping

October 2017

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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Fortune Best Places to Work - Salsify

October 2017

“Everyone is so easy to talk to. The company has become a community of vibrant, interesting people that gets better as the company grows.”

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TUGG Inspiring the Next Generation of Tech Workers

October 2017

Earlier this year, The Boston Foundation asked us if we’d be interested in scaling Salsify’s outgoing community engagement program where they host a mini-shark tank with middle-schoolers from the Boston Public Schools.

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BostInno BostInno Beat: October 23, 2017

October 2017

Salsify has hired Steve McKenzie as its VP of sales. 

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Marketing Land The New CMO Role in Digital Commerce

October 2017

What does it mean to be a CMO who also leads digital commerce?

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SmartBrief 3 Tips to Get a Marketing Jump on the Holidays

September 2017

Consumers' retail search activity and behaviors leading up to the holidays can provide valuable clues for marketers

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Search Engine Land 3 Behavioral Stats for Retailers to Supercharge Your Holiday Strategy

September 2017

If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy

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NRF What the Startup Scene Tells Us About Retail

September 2017

As the retail industry continues to undergo a transformation...a look at the startups in retail tells us a lot about the industry’s future.

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Internet Marketing News Watch Strengthen Your 2017 Holiday Strategy with These Statistics

September 2017

Holiday marketing brings a big opportunity to all marketers and brands. Right planning can surely help you enhance your performance during the holidays.

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Retail Dive SEO is Crucial for Holiday Marketing

September 2017

Salsify’s findings drive home the point that marketing efforts are continuing to adapt to holiday shopping habits.

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Marketing Land 3 Behavioral Stats for Retailers to Supercharge Your Holiday Strategy

September 2017

What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy.

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Loyalty360 Aggressively Updating Appropriate Product Content Can Spark Customer Engagement During Holiday Season

September 2017

One thing that can aid loyalty marketers during the upcoming holiday season, and spark customer engagement, is keeping a very close eye on aggregate retail search activity and the possibility for keyword expansion.

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Boston Voyager Meet Rob Gonzalez of Salsify

September 2017

Salsify has grown its customer base by more 100% each year since 2013, with existing clients and partnerships comprising nearly every major retailer operating online. 

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Business 2 Community 4 Requirements for Linking CX to ROI

September 2017

Consider this from a Salsify Study: “If you provide superior content, and a competitive price, you have the opportunity to both close the sale and build long-term consumer loyalty.” 

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G2 Crowd The Most Usable Digital Asset Management Software

September 2017

Check out this list of Digital Asset Management software products based on Usability.

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Huffington Post 4 Requirements for Linking CX to ROI

September 2017

Consider this from a Salsify Study: “If you provide superior content, and a competitive price, you have the opportunity to both close the sale and build long-term consumer loyalty.”

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BostInno Meet the 150 Finalists for 2017’s 50 on Fire

September 2017

Once a year, we task ourselves with the job of highlighting the most impactful group of individuals and companies in Boston tech and innovation.

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Content26 5 Reasons to Invest More in Your Brand’s Digital Shelf

September 2017

If shoppers can’t find you online, your brand doesn’t exist. Digital discoverability has consequences for the larger financial health and future of your company.

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Retail TouchPoints Top 5 Strategies For Selling To Millennials

September 2017

Capturing and keeping the attention of Millennial shoppers is the holy grail of brands and retailers these days. 

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The Trellis Blog If You Can’t Beat Them, Join Them

August 2017

The days of beating Amazon and other major marketplaces like eBay and Walmart as a small business are essentially long gone. 

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Clavis Insight No Man is an Island - API Integration

August 2017

The digital channel, by its very nature, offers the opportunity for brands to access many disparate data sources. 

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Marketing Land Retailers: Here are the building blocks for winning the digital shelf

August 2017

"How should we analyze our online sales presence?”

Every company that sells online goes through several stages of thought to answer this question.

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SaaStr David Skok: 12 Key Levers of SaaS Success

August 2017

David Skok, General Partner at Matrix Partners, takes the tactical stage and touches upon many different SaaS metrics and levers, like productivity per rep and product market fit. 

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BostInno Here Are BostInno’s 10 Coolest Companies Winners for 2017

August 2017

Our judging committee decided that Salsify offers the best perks for its employees.

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Internet Retailer Don’t mimic Amazon, exceed it in customer experience

July 2017

Retailers can differentiate from Amazon by providing delightful experiences. Pick a dimension of customer experience besides price, quantity and convenience—and be the best at it.

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Marketing Land Winning strategies for product pages: Improving findability and buyability

July 2017

Brands need to focus their efforts on the (for lack of better terms) findability and buyability of their products, to maximize their effectiveness selling online.

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Retail Dive Retailers run Prime Day 'me too' sales

July 2017

Amazon’s rivals are being quite unabashed about their Prime Day competition. "You might be asking – ‘Is this a response to Amazon’s Prime Day?'" Toys ‘R’ Us wrote in a press release emailed to Retail Dive.

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BizTech 10-Year Anniversary of the iPhone: 7 Ways It Changed Enterprise Mobility

June 2017

Apple’s ubiquitous smartphone sparked a workplace revolution and helped usher in mobile applications, bring-your-own-device programs and enterprise mobility management.

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Retail TouchPoints Retailers Vs. Brands: The Battle For Consumer Attention

June 2017

Consumer expectations have reshaped the dynamic of how retailers and brands approach their partnerships.

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WWD Is Product Content Costing Your Brand?

June 2017

Mobile commerce is shaking up more than brands' back-end platform necessities

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eMarketer Retail How Visual Commerce Is Changing Retail

April 2017

Retailers are increasingly exploring the application of visual commerce, in which visual media—images, video and augmented and virtual reality (AR and VR)—serve as the language of ecommerce.

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Built in Boston Sailing trips, yoga and adult coloring: How 7 Boston startups enforce work-life balance

April 2017

For many, the word “startup” conjures up an image of hoodie-wearing brainiacs working crazy hours for little pay in the hopes their company makes it big. While some people seek out startup life for precisely this atmosphere, others shudder at the idea of giving up any semblance of work-life balance.

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Retail Dive How shoppers use their smartphones in stores

June 2017

Nearly 60% of shoppers look up product information and prices while using their mobile phones in stores, making a mobile strategy critical for retailers.

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Tech News World Walmart Delivers E-Commerce Stunner

May 2017

Walmart on Thursday reported soaring e-commerce growth during its fiscal first quarter, along with strong organic sales figures -- results that suggest rival Amazon may have a fight on its hands.

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eMarketer Retail Mixed Feelings: How Shoppers Think About Brick-and-Mortar

May 2017

As retailers ponder how to optimize their brick-and-mortar assets, a new study adds further evidence of shoppers' conflicting emotions about the entire experience of in-store shopping.

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Built in Boston 5 Boston tech companies where you might just nab the gig of a lifetime

May 2017

Whether you’re a trained data scientist or a writer with a knack for programming, tech skills are in hot demand right now — and many of Boston’s most innovative tech companies are ramping up their hiring efforts this spring. If you’re itching to turn your passion into a profession, check out five fast-growing startups on the prowl for new talent this month.

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Retail Customer Experience Shoppers favor digital over associates in product data search

April 2017

A good number of consumers rely on a mobile device, rather than insight from a store associate, when it comes to researching a product and 77 percent are using a mobile device while in the store.

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Retail TouchPoints Accurate Product Content Influences 87% Of Shopper Decisions

April 2017

Retailers aiming to generate more store traffic should focus on sharing all the information they possibly can with shoppers: 87% of consumers say accurate, rich and complete product content is very important when deciding what to buy, according to Salsify.

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Loyalty 360 Brands Must Keep Pace With Mobile Customer Engagement

April 2017

Mobile customer engagement is everywhere today among loyalty marketers, but perhaps, might need to be brought to the frontburner a little more.

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Fierce Retail Consumers prefer mobile assistance to sales associates

April 2017

As many as 77% of consumers rely on a mobile device when shopping in-store, significantly more than the 35% who prefer to speak to a sales associate when they have questions about a product.

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WebProNews Digital Product Information is Driving Today's Shopper

April 2017

Today's consumers have become so reliant on eCommerce for every stage of the buying process that shoppers are simply going to retail stores a lot less often. But when shoppers do find themselves in stores, their trusty mobile device is still helping to determine what they buy and how they buy in a big way.

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BizReport Study: Mobile key to shoppers research

April 2017

More and more consumers are looking to their mobile devices to give them the skinny on new product releases. That, according to recent Salsify data; researchers found that most (77%) of shoppers are turning to mobile devices to find product information - even if they are already in a store.

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PYMNTS Is Mobile Winning The In-Store Assistance Battle?

April 2017

When it comes to learning about a product while walking around a traditional brick-and-mortar store, some consumers ask for help from a store associate, while others turn to their mobile device.

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Chain Store Age Survey: Shoppers opt for help from phone over sales associate

April 2017

When it comes for help in stores, shoppers are increasingly going mobile.

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eMarketer Retail More Evidence of the Mobile-Distracted Shopper

April 2017

New survey finds more than three-quarters of online shoppers use phones in-store.

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Press Release New Research Finds Consumers Use Mobile Devices for Product Information Whether Shopping In-Store or at Home

April 2017

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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Website Magazine Measure Product Content Effectiveness

March 2017

E-commerce merchants are quickly learning that they just can't beat Amazon - so they must join them!

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RIS News Four Ways to Harness the Content within Your Reviews

March 2017

You already know that reviews are a critical part of a customer's decision to hit the buy button, but they also provide another extremely valuable role: free market research.

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Website Magazine The Hidden Value of Product Reviews

March 2017

Reviews hold more value than meets the eye: they are a vehicle for significant (and free!) market research. Product reviews provide insight into the real, unfiltered language your customers use when they discuss your brand.

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Marketing Tech Insights Improve Your Customer's Path to Purchase With Product Content Management

March 2017

Today's consumers shop across many devices and interact with brands and retailers across multiple channels. In this world of distributed commerce, customer expectations (and competition) are greater than ever, so marketing and marketing leaders must be armed with the tools to deliver the best experience to convert browsers into buyers.

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MediaPost Retailers Need Brand Help to Cross-Sell

February 2017

According to a recent Salsify Research Report, EchoCove Research surveyed Ecommerce executives at 250 brands and retailers on the state of product content in their organizations today, and how brands and retailers must partner to meet shopper demands.

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BostInno As Revenue Triples, Salsify Raises $30M to Aid Retail Brands With Data Science

January 2017

The new round, which brings total funding to $54.6 million, comes after company revenue grew more than 330 percent year-over-year in 2016 and its team reached 120 employees. Existing investors Venrock, Matrix Partners and North Bridge also participated.

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FinSMEs Salsify Closes $30M Series C Funding

January 2017

Salsify, a Boston, MA-based product content management (PCM) platform for distributed commerce, raised $30 million in Series C funding.

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MarTech Advisor Salsify Secures $30M Series C Funding; Underscore.VC Leads the Funding Round

January 2017

Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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BizJournals Boston e-commerce software firm raises $30M, plans to hire 80

January 2017

Boston-based Salsify, which provides content management software to brands and retailers, announced Wednesday it has raised $30 million in a Series C round of funding as it focuses on growth and its go-to-market strategy.

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Xconomy Salsify Grabs $30M to Go Big in Product Content for Digital Retail

January 2017

Salsify’s founders know what it takes to build a big, successful software company.

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PR Newswire Salsify Closes $30M Series C Funding to Drive Strategic Product Content Management for Retailers and Brands

January 2017

Following a year of growth and innovation, Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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