For Brands
See what they're saying about Salsify
December 2016
If companies do not tailor their supply chain data management operations to the meet the needs of omnichannel consumers, they risk losing sales.
December 2016
A Boston-based tech company specializing in content management plans to host a STEM education program at a nearby K–8 school, in an effort to create a strong pipeline of STEM workers from local, underserved schools.
November 2016
According to the NPD Group’s 2016 Holiday Purchase Intentions Survey, consumers plan to spend an average of $636 on their holiday purchases this year. Here are a few important tips to keep in mind to win over consumers during the upcoming shopping holidays.
November 2016
More consumers are shopping online at their own pace and checking their smartphones when in stores.
November 2016
Retailers and brands must give consumers what they want, when they want it or they will choose someone else.
November 2016
Recognizing the importance of having complete, accurate, up-to-date digital content for all the products it sells, Walmart is seeking to "build a global product catalog of all the products that can be potentially transacted within the Walmart ecosystem," according to Ram Rampalli, the retailer's Global Head of Content Acquisition.
November 2016
If you’re reading this case study, statistics say you have a smartphone. In fact, 72 percent of adults in the United States own one, reported the Pew Research Center in February 2016. That’s a mind-blowing rate of adoption. In less than 10 years in the market, almost three-quarters of the United States adult population have a computer in their pocket.
November 2016
If you’ve ever gone shopping on your mobile phone and noticed that the brands appearing seem tailored to you, you might have Salsify to thank.
October 2016
Salsify: It sounds like just another venture that's jumped on the startup "-ify" bandwagon, right? Wrong.
September 2016
If you've ever asked yourself how competing retailers manage to display identical images and details about the products they sell, it's no coincidence. There's a good chance the answer is Salsify.
September 2016
When consumers are shopping for or browsing products online, they want as much information as possible to help them make purchasing decisions, according to a new study.
September 2016
Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers.
August 2016
Content marketing can impact online sales, but it's not easy to create. These dozen companies understand ecommerce content marketing, and their successes offer valuable lessons.
August 2016
Content is both a much bigger opportunity and a much bigger problem than most brands or retailers realize.
August 2016
Shopper habits change around the holidays—and product content needs to change, too.
July 2016
In today's omnichannel world, it's neccessary for consumers to have a consistent product content experience. Creating, managing, and syndicating product content (content that serves the needs of each retailer and retail experience), however, demands collaboration and integration with numerous systems and it can quickly prove overwhelming to unprepared (and under prepared) retailers.
July 2016
Did you meet that June 1 deadline for the Walmart Assortment Online Initiative? What about your category deadline for the Kroger Project Mercury effort? And has anyone provided the redesigned packaging images to Amazon yet? If questions like these aren't yet keeping you up at night, then you probably need to spend at least a few days re-evaluating your current e-commerce strategy.
June 2016
Brands and retailers are always looking for new ways to get in front of their customers. With today’s consumers shopping and buying when, where, and how they want to – it’s become critical to to shape your customers’ online experience. Knowing what is most likely to drive consumers to click “buy” can make or break your success.
June 2016
Each and every day, we all face an endless barrage of alerts from our phones, email, and social accounts, questions from team members, and myriad other attention-grabbing distractions.
June 2016
At the Internet Retailer Conference & Exhibition in Chicago last week, I interviewed Jen Gulley, director of e-commerce marketing for WestPoint Home, a branded manufacturer and retailer of home textile products, about how the company is using a product content management system to help it more easily sell its products to retail partners as well as consumers.
June 2016
A new study has confirmed what many in the retail industry have suspected to be true—the vast majority of shoppers are most loyal to companies that provide detailed product information online.
June 2016
Salsify, the only product content management (PCM) platform for distributed commerce, today announced its platform designed to transform product content management from an administrative burden to a driver of new revenue, increased productivity, and market share growth.
May 2016
What crazy workplace trials and errors did some of Boston's tech leaders endure when kicking off their careers?
May 2016
Ninety-four percent of would-be buyers will abandon an e-commerce site if product content is deficient.
May 2016
Identify poor-performing products and refresh them with new images and descriptions.
May 2016
As the family decision maker or influencer on purchase decisions, [the] indispensable tool is [Mom's] key, whether she is in shopping mode or buy mode.
April 2016
The retailer monitors what customers are searching for on Walmart.com, then matches demand with items it knows vendors can supply immediately.
April 2016
Almost all consumers are willing to abandon an e-commerce site or give up a purchase altogether if a site’s product content is deficient and doesn’t provide the information they need.
April 2016
Jason Purcell is the next victim in my ongoing series of quirky conversations with local tech leaders.
April 2016
Findings highlighted the opportunity for retailers to up their game -- price ranked third with regards to impact on the decision to make a purchase.
April 2016
Retailers beware: if your shoppers can’t find what they need when they need it they will bolt and likely spend at another ecommerce site that makes data gathering easier and faster. In fact, 94 percent of consumers either bolt or just give up if they can't find what they need.
April 2016
What happens when consumers find that product content presented by 'Net retailers is insufficient? That's right - they leave!
April 2016
Findings highlighted the opportunity for retailers to up their game -- price ranked third with regards to impact on the decision to make a purchase.
April 2016
Shoppers expect detailed product information, and 94 percent will abandon an e-commerce site if information is lacking or they can't find the details they need.
April 2016
What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you.
April 2016
We’re off to the races in 2016, and leaders from brands and retailers across all industries are already analyzing what’s working and what isn’t. More importantly, now is the time to identify what needs to be improved for success the rest of the year.
March 2016
Omnichannel enjoyed buzz-worthy status in 2015, but this is just the beginning. We predict 2016 will be an exciting year for omnichannel to become “omni-essential,” driven by a desire to satisfy consumers wherever and whenever they shop. If Alibaba’s Singles Day sales or the Girl Scouts’ Digital Cookie program is any guide, the retail world better buckle up for what’s sure to be a wild digital ride.
March 2016
Product content management platform Salsify has been certified by 1WorldSync to send content for GS1´s Global Data Synchronization Network (GDSN) new Major Release 3 (MjR3), the company said.
This improved functionality, featuring the capability to syndicate 300 new product attributes through the network, expands the ability of brand manufacturers to provide the complete product content that consumers demand.
February 2016
Salsify, the leading product content management (PCM) platform for distributed commerce networks, today announced it has been certified by 1WorldSync to send content for GS1's Global Data Synchronization Network (GDSN) new Major Release 3 (MjR3).
January 2016
As brands continue leveraging mobile to bridge the gap between the physical and digital worlds, consumers can expect to see several trends play a critical role in retail-related commerce this year, including virtual reality, gamification and reliance on wearables.
January 2016
Salsify, a Boston, MA-based product content management (PCM) platform for distributed commerce, raised $30 million in Series C funding.
January 2016
The new round, which brings total funding to $54.6 million, comes after company revenue grew more than 330 percent year-over-year in 2016 and its team reached 120 employees. Existing investors Venrock, Matrix Partners and North Bridge also participated.
January 2016
Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.
January 2016
Boston-based Salsify, which provides content management software to brands and retailers, announced Wednesday it has raised $30 million in a Series C round of funding as it focuses on growth and its go-to-market strategy.
January 2016
Salsify’s founders know what it takes to build a big, successful software company.
January 2016
Following a year of growth and innovation, Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.
