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Salsify in the News

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Latest News:

Salsify Puts Product Content Control Back in the Hands of CPG Brands With Instacart Direct Connection

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Past Mentions

Newer Press for 2015 Press Page
Supply Chain Quarterly How to anticipate consumer needs through complete, accurate, and consistent product information

December 2016

If companies do not tailor their supply chain data management operations to the meet the needs of omnichannel consumers, they risk losing sales.

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T.H.E. Journal Boston Tech Company to Host ‘Shark Tank’ STEM Competition

December 2016

A Boston-based tech company specializing in content management plans to host a STEM education program at a nearby K–8 school, in an effort to create a strong pipeline of STEM workers from local, underserved schools.

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CommPro Tips to Thrive on Black Friday and Cyber Monday

November 2016

According to the NPD Group’s 2016 Holiday Purchase Intentions Survey, consumers plan to spend an average of $636 on their holiday purchases this year. Here are a few important tips to keep in mind to win over consumers during the upcoming shopping holidays.

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Internet Retailer Black Friday and the decline of the one-day sale

November 2016

More consumers are shopping online at their own pace and checking their smartphones when in stores.

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Website Magazine The Rule of 3's - Does Product Content Really Drive Conversion?

November 2016

Retailers and brands must give consumers what they want, when they want it or they will choose someone else.

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Retail TouchPoints Walmart Centralizes Data For Millions Of SKUs Into Online Catalog

November 2016

Recognizing the importance of having complete, accurate, up-to-date digital content for all the products it sells, Walmart is seeking to "build a global product catalog of all the products that can be potentially transacted within the Walmart ecosystem," according to Ram Rampalli, the retailer's Global Head of Content Acquisition.

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Consumer Goods Technology In Search of the Endless Aisle

November 2016

If you’re reading this case study, statistics say you have a smartphone. In fact, 72 percent of adults in the United States own one, reported the Pew Research Center in February 2016. That’s a mind-blowing rate of adoption. In less than 10 years in the market, almost three-quarters of the United States adult population have a computer in their pocket.

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builtinboston How Jason Purcell turned Salsify into one of Boston’s fastest-growing tech companies

November 2016

If you’ve ever gone shopping on your mobile phone and noticed that the brands appearing seem tailored to you, you might have Salsify to thank.

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BostInno Office Envy: Inside Salsify's New Plant-Accented, Government Center Space

October 2016

Salsify: It sounds like just another venture that's jumped on the startup "-ify" bandwagon, right? Wrong.

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Techtarget.com API technology is Salsify's secret sauce for aggregating product info

September 2016

If you've ever asked yourself how competing retailers manage to display identical images and details about the products they sell, it's no coincidence. There's a good chance the answer is Salsify.

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PYMNTS.com What Drives Online Sales? Content.

September 2016

When consumers are shopping for or browsing products online, they want as much information as possible to help them make purchasing decisions, according to a new study.

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PYMNTS.com How Dr Pepper Took Its Brand Into Its Own Hands For Walmart

September 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers.

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CIO 12 Companies That Do Ecommerce Content Marketing Right

August 2016

Content marketing can impact online sales, but it's not easy to create. These dozen companies understand ecommerce content marketing, and their successes offer valuable lessons.

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Multichannel Merchant How to Make Content a Priority Across Every Stage of the Customer Journey

August 2016

Content is both a much bigger opportunity and a much bigger problem than most brands or retailers realize.

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Internet Retailer 5 tips for maximizing web sales this holiday season

August 2016

Shopper habits change around the holidays—and product content needs to change, too.

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Website Magazine Make Omnichannel Improvements with PCM Solutions

July 2016

In today's omnichannel world, it's neccessary for consumers to have a consistent product content experience. Creating, managing, and syndicating product content (content that serves the needs of each retailer and retail experience), however, demands collaboration and integration with numerous systems and it can quickly prove overwhelming to unprepared (and under prepared) retailers.

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Shopper Marketing The DAM Truth about E-commerce

July 2016

Did you meet that June 1 deadline for the Walmart Assortment Online Initiative? What about your category deadline for the Kroger Project Mercury effort? And has anyone provided the redesigned packaging images to Amazon yet? If questions like these aren't yet keeping you up at night, then you probably need to spend at least a few days re-evaluating your current e-commerce strategy.

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CommPro Product Content is King: How to Rule the Retail Kingdom

June 2016

Brands and retailers are always looking for new ways to get in front of their customers. With today’s consumers shopping and buying when, where, and how they want to – it’s become critical to to shape your customers’ online experience. Knowing what is most likely to drive consumers to click “buy” can make or break your success.

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VentureFizz 7 Ways Boston's Startuppers get More S#*! Done

June 2016

Each and every day, we all face an endless barrage of alerts from our phones, email, and social accounts, questions from team members, and myriad other attention-grabbing distractions.

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TotalRetail VIDEO | How Product Content is Facilitating Sales for WestPoint Home

June 2016

At the Internet Retailer Conference & Exhibition in Chicago last week, I interviewed Jen Gulley, director of e-commerce marketing for WestPoint Home, a branded manufacturer and retailer of home textile products, about how the company is using a product content management system to help it more easily sell its products to retail partners as well as consumers.

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Sourcing Journal How to Bridge the Product Information Gap

June 2016

A new study has confirmed what many in the retail industry have suspected to be true—the vast majority of shoppers are most loyal to companies that provide detailed product information online.

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PR Newswire Salsify Launches Expanded Platform for Product Content Management

June 2016

Salsify, the only product content management (PCM) platform for distributed commerce, today announced its platform designed to transform product content management from an administrative burden to a driver of new revenue, increased productivity, and market share growth.

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Venturefizz 10 Boston leaders on worst jobs, first jobs, and lessons learned along the way

May 2016

What crazy workplace trials and errors did some of Boston's tech leaders endure when kicking off their careers?

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Newsday Product info more important than price to online shoppers

May 2016

Ninety-four percent of would-be buyers will abandon an e-commerce site if product content is deficient.

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Internet Retailer Spring cleaning tips for your e-commerce content

May 2016

Identify poor-performing products and refresh them with new images and descriptions.

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MediaPost Creating Content For Moms? Think Mobile First

May 2016

As the family decision maker or influencer on purchase decisions, [the] indispensable tool is [Mom's] key, whether she is in shopping mode or buy mode.

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B2B Ecommerce World Wal-Mart to suppliers: Help us identify new products to sell

April 2016

The retailer monitors what customers are searching for on Walmart.com, then matches demand with items it knows vendors can supply immediately.

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Retail Leader Uninformative Product Content Threatens E-Commerce

April 2016

Almost all consumers are willing to abandon an e-commerce site or give up a purchase altogether if a site’s product content is deficient and doesn’t provide the information they need.

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Xconomy Veering Off Topic With Salsify CEO Jason Purcell

April 2016

Jason Purcell is the next victim in my ongoing series of quirky conversations with local tech leaders.

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eWeek Consumers Want Detailed Info When Purchasing Products Online

April 2016

Findings highlighted the opportunity for retailers to up their game -- price ranked third with regards to impact on the decision to make a purchase.

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Retail Consumer Experience Stat of the Week: Consumers flee online retailers if information is hard to find

April 2016

Retailers beware: if your shoppers can’t find what they need when they need it they will bolt and likely spend at another ecommerce site that makes data gathering easier and faster. In fact, 94 percent of consumers either bolt or just give up if they can't find what they need.

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Website Magazine Is your product content lacking?

April 2016

What happens when consumers find that product content presented by 'Net retailers is insufficient? That's right - they leave!

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eWeek Consumers Want Detailed Info When Purchasing Products Online

April 2016

Findings highlighted the opportunity for retailers to up their game -- price ranked third with regards to impact on the decision to make a purchase.

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Fierce Retail 94 percent of shoppers will switch for better product info

April 2016

Shoppers expect detailed product information, and 94 percent will abandon an e-commerce site if information is lacking or they can't find the details they need.

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BizReport Detailed product information ranks above reviews, price in decision to buy

April 2016

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you.

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RIS News Keys to Success for Ecommerce Leaders

April 2016

We’re off to the races in 2016, and leaders from brands and retailers across all industries are already analyzing what’s working and what isn’t. More importantly, now is the time to identify what needs to be improved for success the rest of the year.

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Multichannel Merchant 3 Predictions on How Omnichannel Will Be Omnipotent in 2016

March 2016

Omnichannel enjoyed buzz-worthy status in 2015, but this is just the beginning. We predict 2016 will be an exciting year for omnichannel to become “omni-essential,” driven by a desire to satisfy consumers wherever and whenever they shop. If Alibaba’s Singles Day sales or the Girl Scouts’ Digital Cookie program is any guide, the retail world better buckle up for what’s sure to be a wild digital ride.

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Financial News Salsify certified for Global Data Synchronization Network

March 2016

Product content management platform Salsify has been certified by 1WorldSync to send content for GS1´s Global Data Synchronization Network (GDSN) new Major Release 3 (MjR3), the company said.

This improved functionality, featuring the capability to syndicate 300 new product attributes through the network, expands the ability of brand manufacturers to provide the complete product content that consumers demand.

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PR Newswire Salsify Completes Global Data Synchronization Network Major Release 3 Certification

February 2016

Salsify, the leading product content management (PCM) platform for distributed commerce networks, today announced it has been certified by 1WorldSync to send content for GS1's Global Data Synchronization Network (GDSN) new Major Release 3 (MjR3).

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Mobile Commerce Daily Mobile retail trends to watch out for in 2016

January 2016

As brands continue leveraging mobile to bridge the gap between the physical and digital worlds, consumers can expect to see several trends play a critical role in retail-related commerce this year, including virtual reality, gamification and reliance on wearables.

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Older Press for 2016 Page

Media Inquiries

Salsify Funding in the News

FinSMEs Salsify Closes $30M Series C Funding

January 2016

Salsify, a Boston, MA-based product content management (PCM) platform for distributed commerce, raised $30 million in Series C funding.

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BostInno As Revenue Triples, Salsify Raises $30M to Aid Retail Brands With Data Scienc

January 2016

The new round, which brings total funding to $54.6 million, comes after company revenue grew more than 330 percent year-over-year in 2016 and its team reached 120 employees. Existing investors Venrock, Matrix Partners and North Bridge also participated.

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MarTech Advisor Salsify Secures $30M Series C Funding; Underscore.VC Leads the Funding Round

January 2016

Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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BizJournals Boston e-commerce software firm raises $30M, plans to hire 80

January 2016

Boston-based Salsify, which provides content management software to brands and retailers, announced Wednesday it has raised $30 million in a Series C round of funding as it focuses on growth and its go-to-market strategy.

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Xconomy Salsify Grabs $30M to Go Big in Product Content for Digital Retail

January 2016

Salsify’s founders know what it takes to build a big, successful software company.

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PR Newswire Salsify Closes $30M Series C Funding to Drive Strategic Product Content Management for Retailers and Brands

January 2016

Following a year of growth and innovation, Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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